Business Accelerator: Why AI will redefine brokers – not replace them

If technology can do your job faster and cheaper, what's left that only you can deliver?

In this week's Business Accelerator, Alex Whitlock and Jason Back explore how automation is reshaping broking – and why staying the same is the biggest threat. As loan processing becomes faster and more digitised, competing on speed or price alone is no longer enough.

Instead, brokers need to rethink their role – focusing on advice, relationships, and building a clear market presence. Those who evolve will stay relevant – those who don't risk being left behind.