The Soul Community Planet Playbook for Performance and Purpose - Pam & Ken Cruse, SCP Hotels

In this episode, Ken Cruse, Co-Founder and CEO at SCP Hotels, and Pam Cruse, Co-Founder and CMO at SCP Hotels, share their perspective on why values-led hotels are outperforming the broader industry on EBITDA, where guests are actually drawn now that a significant majority distrusts AI, and how vertical integration lets them move faster than chain-affiliated operators ever could.

Mentioned in this episode:

• Our first conversation with Ken and Pam (Nov 2024)
• SCP Mendocino Inn and Farm and SCP Mendocino Coast Lodge
• Every Stay Does Good program
• Arthur Brooks and his latest book: The Meaning of Your Life
• Shaun Tomson's The Code
• Joseph Pine's book: The Transformation Economy
• Transformational Travel Council
• One Tree Planted

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands