Where to Start with Hotel Technology - Martin Soler

In this episode, Martin Soler shares where hoteliers should focus as technology and AI reshape the industry. Recorded ahead of HITEC 2026, Martin explains why strong data foundations matter more than the latest AI tools, how to evaluate technology vendors through the lens of integrations and APIs, and what hotel leaders should prioritize today to prepare for what's next. If you're trying to make smarter technology decisions in a rapidly changing environment, this conversation offers a practical starting point.

Read Martin's newsletter on Substack

You may also enjoy: 

• AI Only Works for Hotels in This Order: Data, Intelligence, Action - Stephen German, Actabl
• Your AI Tools Won't Save You. Your Data Will. - GB Sharma, Mosaic Hospitality
• Why Our Approach to Hotel Data Earned a Patent and Prepares Hotels for AI - Clark Brayton, Joseph McGroarty & Pritesh Patel, Actabl
• Finding Gold in Your 'Data Attic': How Margaritaville's Chief Data Officer Unlocks Hidden Opportunities

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands