"The Anticipation Layer" and the Future of Hospitality - Arnold Amrhein

In this episode, Arnold Amrhein, VP of Investments at CREO Capital, shares the idea behind his widely discussed article "The Anticipation Layer." He explains why data is becoming an asset, what hoteliers lose every time a booking comes through an OTA, and how AI could eliminate the long-standing trade-off between scale and soul in hospitality. A thoughtful conversation on the future of hotel operations, investment, and guest experience.

Listen to our previous episode: Hospitality Works Best When Owners Think Like Operators - Arnold Amrhein

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands