Why Our Approach to Hotel Data Earned a Patent and Prepares Hotels for AI - Clark Brayton, Joseph McGroarty & Pritesh Patel, Actabl

In this episode, Joe McGroarty, Clark Brayton, and Pritesh Patel of Actabl share why hotel data has been broken for decades, how their team built the patented normalization layer that fixes it, and why getting this right matters more in an AI-enabled world. You'll hear what's actually happening when revenue isn't easy to report on across your portfolio, the three questions to bring to your next tech partner meeting, and why context, not volume, is what makes AI answers trustworthy.

Connect with the guests:

• Joseph "Joe" McGroarty on LinkedIn
• Clark Brayton on LinkedIn
• Pritesh Patel on LinkedIn

Resources mentioned:

• Actabl's patent announcement
• HotelData.com
• ProfitSword by Actabl
• Hotel Effectiveness
• Alice by Actabl
• Transcendent by Actabl

This episode is sponsored by Actabl.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands