How AI Addresses the Biggest Cost in a Hotel: Labor (Ben Rafter, Hotel Equities)

In this episode, Ben Rafter, CEO of Hotel Equities, shares how his team is using AI, data, and real-time operational insights to improve labor management, often the largest controllable expense in a hotel. He explains how better scheduling and smarter decision-making create opportunities to improve efficiency while maintaining the guest experience. You'll also hear why data alone isn't enough and how intelligent recommendations help hotel leaders think more like owners.

Learn more: 

• HE Labs by Hotel Equities
• Hotel Equities CEO: Here’s Which Technologies Can Actually Lift Owner Margins [Skift]

Previously on the show:

• What Happens When a Tech CEO Leads a Hotel Company - Ben Rafter
• Tech CEO-Turned-Hotel CEO Shares Tech Advice - Ben Rafter

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands