What Designer Hotels Miss About Real Hospitality - Tom Michelberger & Matthias Huettebraeuker

In this episode, Tom Michelberger, founder of Michelberger Hotel in Berlin and Michelberger Farm in Brandenburg, shares with our innovation correspondent Matthias Huettebraeuker why depth beats scale, why most designer hotels lose their edge after a few years, and what it takes to integrate into a community without performing for it. After 17 years and one hotel, Tom resists the word "concept," refuses to scale, and treats hospitality as a conversation rather than a monologue.  

Featured in this conversation:

• Michelberger Hotel in Friedrichshain, Berlin
• Michelberger Farm in the Spreewald Biosphere Reserve, Brandenburg
• The Syntropic Food Forest developed with the work of Ernst Götsch
• Sigurd Larsen's design of the Farm and the Michelberger Hideouts
• Werner Aisslinger and the original Michelberger Hotel design team
• Azar Kazimir, Michelberger's creative director since 2008

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands