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For years, we’ve been told that overeating is a problem of willpower, and if we just tried harder, we’d eat less and feel better. But the science tells a very different story. In today’s Office Hours, I reframe the conversation around cravings and overeating—replacing shame and self-blame with science, clarity, and practical solutions.
In this episode I share: • Why food addiction is driven by brain chemistry, not lack of discipline • How ultra-processed foods are designed to override satiety and keep you craving more • What the “bliss point” is and how Big Food engineers addictive foods on purpose • The link between hyperpalatable foods, chronic disease, and the healthcare crisis • Practical steps to reset your brain, reduce cravings, and break free
When you understand how modern food is designed to override your biology, everything changes. You stop blaming yourself and start reclaiming your health with real, nourishing food and the right support.
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(0:12) Introduction to the episode and exploring food addiction
(2:18) Big food's influence and tactics on addiction
(9:02) Impact of processed foods on health and society
(17:10) Political and economic influences on food policies
(21:15) Strategies for combating food addiction
(25:03) Food environment and its effects on chronic disease
(26:38) Office Hours, book promotion, and audience engagement
(28:22) Social media engagement and podcast closing notes
