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Fratella has spent eight years building a consulting practice almost entirely on referrals. She knows publishing her ideas would grow her reputation, but client work wins every time. Preston and Kendall Cherry, ghostwriter and author of Here to Sell, dig into how busy freelancers can turn what they already know into content that brings in clients. Kendall explains why she reposts a library of about 50 "greatest hits" over and over, how moving her old Instagram posts to LinkedIn closed more business in three months than she'd landed the entire previous year, and where to find ideas when you're starting from zero—inquiry forms, sales calls, social comments, and even the things that annoy you most about your industry.
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Kendall Cherry → https://kendallcherry.com
Here to Sell (Kendall's book) → https://www.heretosellbook.com
Kendall Cherry on LinkedIn → https://www.linkedin.com/in/kendall-cherry/ Learn more about your ad choices. Visit megaphone.fm/adchoices
