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Ihoku Binatonu has years of experience in their field, and clients keep saying the same thing: “You should write a book” or “You should start a podcast.” But Ihoku isn’t sure anyone outside their network would care. How do you tell the difference between knowing a lot about something and having ideas people will pay to hear? In her final episode of this run, Kendall Cherry, ghostwriter and author of Here to Sell, joins Preston to talk about the pull of an idea that won’t leave you alone. They also cover the practical signals that a topic has commercial legs, and how one book can bring in podcast interviews, keynotes and clients for the next decade.
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Kendall Cherry → https://kendallcherry.com
Here to Sell (Kendall's book) → https://www.heretosellbook.com
Kendall Cherry on LinkedIn → https://www.linkedin.com/in/kendall-cherry/ Learn more about your ad choices. Visit megaphone.fm/adchoices
