Small Shows Are the Future [Day 29 30 Days of Podcast Notes] — Streamlined Podcaster: Save Time Podcasting with Systems and Automation

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Most podcast ad money goes to the biggest shows, and the big companies that bought networks aren't seeing the returns they wanted. So I think podcasting goes the way blogs and YouTube did: go niche and serve a specific audience, because a thousand super fans beat a million followers. If you niche down, you'll have a smaller show, and that's okay. I'm not saying a small show is better than a big one, but it's better than the pursuit of a big one, which for most of us isn't worth the effort. Stay small, help the people you help best, and make money through dynamic ads, your own products and services, or a sponsor who fits your audience really well.

Resources & Links

My main podcast, The Streamlined Solopreneur: streamlined.fm
Join my newsletter for solo business owners: streamlined.fm/join
Podcast hosting by RSS.com (affiliate link): rss.com

Disclosure: this episode description was generated with AI.

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