Joe Casabona, Solopreneur Systems Coach
▶ WebplayerYou're a solo podcaster who loves your podcast, but it's so time consuming...and you don't have the budget to hire a team. So what do you do?The whole process of producing a good show seems overwhelming: the ideas, research, recording, editing, publishing, and promoting. It's all too much. That's why you need good podcast systems — to keep everything organized so you can save time podcasting, without sacrificing quality.Your host, Joe Casabona, has been podcasting for over 15 years, and has run half a dozen of his own podcasts over the years — sometimes as many as 4 at a time. He u...
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Sep 29, 2026 · 3:25
Most podcast ad money goes to the biggest shows, and the big companies that bought networks aren't seeing the returns they wanted. So I think podcasting goes the way blogs and…
Sep 28, 2026 · 3:28
YouTube is going to keep being a big part of podcasting, and a lot of what Spotify, Apple Podcasts, and the hosts have changed recently is a response to it. The most interesting…
Sep 27, 2026 · 5:51
Dynamic ads are going to be a bigger part of podcasting, the same way they were for YouTube. I explain what they are, how you can mix programmatic ads with your own recorded…
Sep 26, 2026 · 4:21
Yesterday was the rah-rah version; this is the practical side of what will always work in podcasting. Have a mission statement: I help these people with this problem by this…
Sep 25, 2026 · 5:15
First, a confession: I miscounted which episode I left off on before a week of travel, so this one is late and recorded in a hotel room in Portsmouth, New Hampshire, where I'm…
Sep 24, 2026 · 7:01
Every monetization path is hard, and anyone telling you otherwise is selling something or got lucky. YouTube's threshold is a real climb. Memberships and affiliates both want an…
Sep 23, 2026 · 6:00
I used to ask what value video adds for your audience. I was wrong about that one — YouTube settled it, and people are plainly willing to watch two heads talk. So the real…
Sep 22, 2026 · 7:48
Gear is the hardware; tools are the stack. You need a host, because a podcast is something people can get anywhere — that means an RSS feed that reaches Apple, Spotify, Overcast,…
Sep 21, 2026 · 6:35
There's something like ten thousand dollars of gear on my desk, and you need almost none of it. I've had the same Shure SM7B for eight or nine years because it's a workhorse, but…
Sep 20, 2026 · 6:51
I recorded this straight off the back of Ops-Oh, Layla Pomper's event at ProcessDriven, where I met a lot of people who run podcasts without living inside the podcasting bubble —…
Sep 19, 2026 · 9:13
I've said all series that audio quality is why my show took off. The pandemic ended that advantage. Everyone stuck at home needed to sound good, so investment poured into home…
Sep 18, 2026 · 7:49
When events got cancelled in 2020, companies were sitting on events, travel, and marketing budgets they didn't want to lose the following year. My pitch was straightforward: you…
Sep 17, 2026 · 7:13
Before 2020, the objection I heard constantly from would-be podcasters was "I don't have time." Then the pandemic hit and time was suddenly the one thing everybody had, and…
Sep 16, 2026 · 5:12
The thing I keep landing on when I ask why my show did well is that I was stubborn about audio at a time when most shows weren't. Guests recorded their own side — I wrote…
Sep 15, 2026 · 7:21
The first real dip in my downloads was my own doing. I went from talking to a very specific developer niche, to business owners in that niche, to business owners generally — and…
Sep 14, 2026 · 6:57
For a long time I couldn't work out why How I Built It took off, and a few people insisted I was just riding NPR's coattails. The download graph said otherwise — coattails give…
Sep 13, 2026 · 7:54
My first sponsor landed before episode one even dropped. Someone emailed asking to trade backlinks, I told them I don't do that but I did have a podcast coming — a hundred…
Sep 12, 2026 · 6:32
My early guest list came straight out of my own orbit — Jason Coleman first, then Rebecca Gill, Brian Krogsgard, Corey Miller, Carrie Dils — and my first big guest, Chris Coyier,…
Sep 11, 2026 · 6:23
The 2016 stack, as best I remember it: Skype for the call with video on so I could read body language, Ecamm Call Recorder capturing the Skype audio, and QuickTime recording my…
Sep 11, 2026 · 11:19
Eric Nuzum wrote a piece arguing that podcasting's pivot to video is going to end in a charred mess of garbage fire wreckage, and I think he's mostly right — though not for the…
Sep 10, 2026 · 5:14
How I Built It was a short interview show — 30 minutes at most — built on the same five questions every time, ending with "do you have any trade secrets for us?" The…
Sep 9, 2026 · 5:00
I bought the domain howibuilt.it on my honeymoon in Italy, purely because every site I saw there had a .it address and I wanted one. The idea arrived a few weeks later: I was…
Sep 8, 2026 · 4:08
Going on ShopTalk Show with Chris Coyier and Dave Rupert around 2013 changed how I made podcasts. They had a guest notes page explaining how to get the best possible recording,…
Sep 7, 2026 · 4:00
The TIL Podcast failed because I wasn't serving anybody. The technical barriers are gone — you can record from your phone, and RSS.com has a free hosting tier (disclosure: I'm…
Sep 6, 2026 · 3:37
After ending the TIL Podcast, I rebooted it as an interview show — I'd talk to friends about their professional lives, starting with Dr. Dan Ostermeier and my brother, who worked…
Sep 5, 2026 · 3:07
We made it about six episodes before the TIL Podcast fell to podfade. There were too many of us, we all had full-time jobs, the moderation was loose, and we never carved out a…
Sep 4, 2026 · 2:41
After three days of talking about the TIL Podcast, I dug through the archive to find the very first thing we covered on that show: Coin, a connected card that was supposed to…
Sep 4, 2026 · 7:53
My podcast app of choice, Pocket Casts, supports video — and after some Reddit spelunking, it turns out it has for a long time. That sent me back to a question I keep circling:…
Sep 3, 2026 · 1:50
Almost nothing in podcasting is permanent. Your format, your approach, and what you cover can all change, and my early show did get better as my friends and I kept adjusting.…
Sep 2, 2026 · 2:04
The TIL Podcast was bad, and the reason was simple: we didn't do any research. We'd find a link, hit record, and share our vague opinions on a subject none of us knew well.…
Sep 1, 2026 · 3:32
September 30th is International Podcast Day, so I'm releasing one voice note a day in the run-up to it — a tip or a reflection from about 15 years in podcasting. I'm starting…
Aug 28, 2026 · 7:44
The real payoff for having an SOP is that you can start handing pieces of it off. I built a scheduled Claude skill that checks my Notion podcast planner for episodes marked ready…
Aug 21, 2026 · 8:15
A written SOP is the fastest way to cut down your production time without hiring anyone. I walk through how I build mine: record yourself narrating the entire process, then hand…
Aug 14, 2026 · 10:23
Video is becoming a bigger deal in podcasting, and RSS.com just added its first video plan — but adding video doesn't have to wreck your workflow. I break down the exact process…
May 7, 2026 · 12:32
"I should start a podcast" is the 2026 version of the How I Met Your Mother "we should buy a bar" running joke — it sounds easy until you actually try to ship a show every week.…
May 2, 2026 · 9:30
Whether adding video to your podcast is actually worth it, and how I do it without doubling my workflow. The tool I keep coming back to is Ecamm — I cover why I record video even…
Apr 30, 2026 · 9:14
The simplest recording setup that saves solo podcasters the most time. I share my under-$500 kit — Shure MV7+ at the desk, DJI portable mic on the go, and the YoloCam S3 if you…
Mar 25, 2026 · 12:18
My accountant once turned pale white when I told him I was keeping my business records in a shoebox. Lucky for him, I was just joking. A shoebox isn't a system. I see the same…
Feb 15, 2026 · 14:45
What makes a podcast truly different from a YouTube video? 🎧 In this 15-minute deep dive, we explore the blurring lines between podcasting and video content, sparked by Pete…
Feb 8, 2026 · 9:48
Solo podcasts are the way to go in 2026, for a lot of reasons. You control the full narrative. They are easier to produce. You can be authentic. And you can solve a very specific…
Feb 1, 2026 · 9:54
What should podcasters focus on in 2026? And how will that affect your recording and editing process moving forward? In this episode I'll cover the 2 biggest pieces of advice…
Nov 18, 2025 · 13:56
RSS.com has released their Free Local and Nice podcast hosting plan, and it's a truly free plan that doesn't limit you based on uploads, hours of content, or duration of episode…
Nov 12, 2025 · 23:29
The Independent Podcaster Report 2025 by The Podcast Host is out now. I break down my favorite parts, and offer strong opinions on making money, video, and AI. Unsurprisingly,…
Oct 29, 2025 · 15:25
Something I hear far too often from podcasters is, "Well it's just a hobby, so I don't want to spend money." Imagine taking that approach with nearly any other hobby. As my…
Oct 10, 2025 · 13:06
Sometimes the simplest ideas create the biggest impact. A voice notes podcast — literally you talking into your phone for a few minutes — can deepen relationships with your…
Sep 9, 2025 · 14:29
I'm starting to wonder if a host/co-host format is actually the best format for a podcast. I’ve been listening to a lot of different podcasts lately—rewatch shows, comedy shows,…
Sep 2, 2025 · 12:26
Ever feel like your business eats up every free moment? The truth is, you don’t need Taylor Swift-level fame or Hormozi-style hype to succeed. What you actually need is space…
Aug 22, 2025 · 10:36
Are you making your podcast guests do your work for you? Too many hosts fall into bad habits that frustrate guests and make their shows look unprofessional. Here are three common…
Aug 11, 2025 · 11:34
Many podcasters start with the hope that downloads and sponsors will magically appear — but if you want your show to make money, you need more than wishful thinking. This episode…
Jul 31, 2025 · 12:18
Monetization is a super common problem for many podcasters. Most think they'll start a podcast, get a bunch of downloads, and sponsors will come looking for them. That is almost…
Jul 25, 2025 · 10:54
Hot take: If you're not wearing headphones while podcasting in 2025, you're doing it wrong. I don't care how good Riverside's echo cancellation is or what magic AI audio cleanup…
Jul 24, 2025 · 12:16
Have you ever been invited on a podcast only for it to be turned into a sales call? Yeah, me too. And it's getting worse. In this episode, I break down the sneaky tactics some…
Jul 24, 2025 · 12:03
Remember Van Halen's famous "no brown M&Ms" rider clause? It wasn't because they were divas - it was a genius test to make sure venues actually read their contract. I've borrowed…
Jul 24, 2025 · 8:34
Remember the alien in Men in Black asking for "sugar in water"? That's exactly what AI-generated podcast pitches sound like - almost human, but missing something fundamentally…
Jul 24, 2025 · 8:25
With AI-powered apps like Sonar promising to give you "just the highlights" from podcasts, and services like Blinkist condensing books into summaries, I'm asking the hard…
Jul 24, 2025 · 14:45
After 9 years of podcasting and approaching 500 episodes, I'm sharing my honest thoughts on whether episode numbers actually matter for most podcasts. Spoiler alert: they…
Dec 11, 2024 · 8:43
Earlier this year, I set out to answer a simple question: can you reasonably record a podcast from your phone? As someone obsessed with gear and high-quality production, I…
Nov 15, 2024 · 17:57
A few months ago I launched a free private podcast called Joe’s Audio Notes. The episodes are very short (7 minutes or less), where I share my thoughts on being a solopreneur, a…
Sep 27, 2024 · 25:02
Today I'm I’m diving into a topic that helped my own show take off back in 2016—creating a great website for your podcast. I didn’t realize it at the time, but my well-built…
Sep 20, 2024 · 24:21
Are you leaving valuable listener feedback on the table? I've been thinking about that a lot lately, so today we'll talk about how to engage your audience, gather crucial…
Sep 13, 2024 · 17:51
Ever wonder how to make your podcast stand out in a sea of content? After a serendipitous conversation at Podcast Movement 2024, I uncovered a game-changing strategy that could…
Sep 6, 2024 · 20:48
Do YOU feel like like you're spending too much time editing your podcast episodes? If you're anything like the people on my email list and and people I met at Podcast Movement,…
Aug 23, 2024 · 17:42
I’m back from Podcast Movement and as an extrovert who works by himself, from his house, I couldn’t feel more energized after an incredible event. I’m still processing all the…
Aug 16, 2024 · 21:55
As I get ready for Podcast Movement, I've been thinking about this podcast and how it's been somewhat of a hodgepodge of content. I want it to be a great resource for podcasters…
Aug 15, 2024 · 44:46
Artie, host of The History Buff podcast, came to me looking for strategies to monetize and grow his show. Check out The History Buff here: here: https://www.thehistorybuff.co/…
Aug 8, 2024 · 1:03:38
Want to know how to create killer podcast content without spending all your time writing scripts? In this live coaching call, I sit down with Alex Standiford, host of the…
Aug 6, 2024 · 10:37
In preparation for a recent vacation, I recorded and wrote a bunch of content to schedule in my absence. Today, I want to share with you how I churned out 9+ pieces of content…
Aug 2, 2024 · 14:39
Podcast Movement is the biggest industry podcast (at least in the USA), and nearly every recognizable name in podcasting will be there. It's also a great place to meet fellow…
Jul 30, 2024 · 20:42
If you’ve been listening to podcasts for a long time, the idea of show notes is intuitive. It’s the text that accompanies a podcast episode. It usually has some description about…
Jul 26, 2024 · 26:48
In a shift in focus for 3 Things in Podcasting, I'm going to look at industry news and try to align it with a trend so that you can better improve (and optimize) your podcast…
Jul 23, 2024 · 40:26
As I was watching the movie Se7en, I had a very strange thought: are your bad podcasting habits leading you down a path of (podcast) destruction? The movie is about the Seven…
Jul 19, 2024 · 16:50
Top story for me this week is schools in NYC replacing the bell with 60 second podcast episodes! "ABF Creative, the award-winning producer of Kids & Family podcasts, is proud to…
Jul 16, 2024 · 12:10
Have you ever been in a situation where someone wants something from you, but they won't come out and ask for it? They'll hint at it, tip toe around the issue, or just hope you…
Jul 12, 2024 · 20:32
Feeling overwhelmed by the constant changes in the podcasting world? You're not alone. With new tools and trends emerging every day, it can be challenging to keep your workflow…
Jul 9, 2024 · 22:56
Does it feel like your podcast isn’t growing no matter what you do? You’re busting your butt trying to grow your podcast. You’re creating good content, promoting it on social…
Jul 2, 2024 · 15:51
Should my podcast have seasons? It's a common question, and honestly, I think there's a lot more nuance than people realize. That's certain true of me...at least until the last…
Jun 28, 2024 · 15:17
We're diving into the art of repurposing content with the "sawdust" approach, exploring the New York Times' bold move to put many of its podcasts behind a paywall, and dissecting…
Jun 25, 2024 · 17:30
It's another Q&A Episode! I gather some question from listeners, particularly focusing on the length and frequency of episodes, content creation, and branding. I tackle: Episode…
Jun 21, 2024 · 14:04
3 Things in Podcasting for June 21st, 2024: Libsyn Adds YouTube API Support Libsyn has integrated with YouTube's new podcast API, allowing creators to easily publish video…
Jun 14, 2024 · 27:34
It's another 3 Things in Podcasting! In today's episode, I cover: Sounds Profitable's Ad Nauseum report - I share my biggest takeaways and insights from this fascinating deep…
Jun 7, 2024 · 15:45
I'm trying a new series on this channel where I cover 3 things in podcast from the past week. Let me know on Twitter (@jcasabona) or via email (joe@casabona.org) what you think!…
May 31, 2024 · 1:02:35
It's time for a live coaching call! Today, I'm sitting down with Joseph and Kelsey from Greater Than Zero Percent, a podcast dedicated to sharing the incredible stories of…
Mar 28, 2024 · 11:10
I wouldn’t call myself an avid Jurassic Park fan. I was a little shy of 8 when it came out, and being a young boy I did enjoy dinosaurs…and man did those dinosaurs look real at…
Mar 21, 2024 · 20:34
When I came up with the idea for Podcast Workflows — nearly a year ago at CEX 2023 — one of the aspects of the site was to have a “Tools” page — something that could showcase the…
Mar 12, 2024 · 25:10
One of my favorite scenes from Scrubs happens in Season 3, Episode 1. Sarah Chalke’s character, Dr. Elliot Reid, is sitting on her bed, reflecting on the fact that she gets…
Feb 26, 2024 · 25:03
A family walks into a talent agency, and says, “Have we got the act for you…” If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either…
Feb 13, 2024 · 13:52
Spotify has made a couple of big announcements this month. First, their second-biggest show, Call Her Daddy , ended exclusively rights. While the show will still be a Spotify…
Jan 17, 2024 · 15:02
As I write this, I feel stuck between two idioms. The first is, “Shoot for the moon, and you’ll land among the stars.” The second is, “he’s always swinging for the fences.” The…
Dec 18, 2023 · 5:14
Back when I started my podcast, if I wanted clear, uncompressed audio that didn’t have that random robot voice you’d get from an unstable connection, I’d need to do a few things:…
Dec 14, 2023 · 5:43
At the beginning of 2023, it seemed that the maxim “repurpose your content” reached a fever pitch. More agencies are offering repurpose services, and we see lots more people…
Dec 13, 2023 · 6:51
On my wedding day, I was standing inside the church, in front of the altar, welcoming the 200+ guests we had invited as they came in and found their seats. My friend Alex came up…
Dec 12, 2023 · 6:07
Upgrade is one of my favorite podcasts to listen to for Apple and tech industry news. I think they have some of the most measured takes and don’t fall victim to hyperbole. One…
Dec 11, 2023 · 7:16
One thing that’s as sure as the sunrise during the Christmas season is that kids and adults alike will look at the gifts under their tree and wonder what’s inside. They’ll stare…
Dec 8, 2023 · 9:59
There’s a reason that movies have teaser trailers. That TV shows have short “hits.” “Tonight, on a very special Blossom,” came from somewhere. They are designed to create buzz,…
Dec 7, 2023 · 8:44
Anyone can make a podcast, right? Just pull up a microphone, hit record, then publish it out to the world. While it can be that easy, it’s not always that straightforward,…
Dec 6, 2023 · 4:02
A recent favorite podcast of mine is American History Tellers from Wondery. After finding History Daily back in April, I followed host Lindsay Graham’s work more closely — I was…
Dec 5, 2023 · 3:59
Batman’s utility belt. The Doctor’s Screwdriver from Doctor Who . Tommy Pickles’ toy Screwdriver 1 . These things could get our heroes out of whatever pinch they found themselves…
Dec 4, 2023 · 9:24
I am one of the unholy people who commit the seasonal crime of listening to Christmas music too early. I get the itch around early November, but exercise restraint until a week…
Dec 1, 2023 · 4:38
I actually think there are two misconceptions here. The first is we have shorter attention spans. TikTok increased its video length to 10 minutes, and the sweet spot for YouTube…
Nov 30, 2023 · 4:35
I had a rough weekend a while back, my friends. One Thursday I started to feel sick with the plague my children brought home from school. And I thought I had successfully avoided…
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