527: Facts Tell, Stories Sell - Dean Curtis and Mike "Sauce"

Facts tell, stories sell, and the reps closing at the highest rate stopped handing over crumpled brochures and started showing customers on the iPad.

See what Ingage can do for your sales team: https://ingage.io

James Edwards sits down with Ingage CEO Dean Curtis and account executive Mike "Sauce" to unpack why interactive, visual selling converts better than telling, how Ingage went from building the first interactive book apps at the dawn of the App Store to becoming the standard in home improvement sales, and how a team can be up and running in about five minutes. Then Dean turns it into a masterclass on running a company: how to set standards, how to delegate without losing quality, and why you should always be building a talent pipeline.

Dean Curtis is the CEO of Ingage (ingage.io), the interactive sales presentation platform used across home improvement and home services, with content partnerships spanning manufacturers like GAF, Owens Corning, and James Hardie. He began his career at Apple building its worldwide partner program before coming over to lead Ingage. He's joined by Ingage account executive Mike "Sauce."

Questions this episode answers:

• Why do interactive presentations close better than paper or PowerPoint?
• How fast can a team actually get started with a tool like Ingage?
• What makes a company standard stick?
• How should owners delegate without dropping the ball?

What you'll learn in this episode:

• Why "facts tell, stories sell," and how showing beats telling at the door and the kitchen table
• How Ingage went from the first App Store book apps to the home improvement standard
• How a new team can go live in about five minutes, then customize over time
• Dean's "your standard is what you accept" rule and why it accelerates everything
• The 10-80-10 delegation method and the "get out of your office" habit
• Why every leader should always be building a talent pipeline

Dean's whole back half, standards, delegation, and a real talent pipeline, is exactly the operating system we help owners install. If you want that structure in your own business, grab the Business Playbook: https://ownersos.com/business-playbook?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=why-top-sales-teams-sell-on-the-ipad-not-on-paper

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