How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)

#375 | If you can double your ad's click-through rate, you can usually cut your cost-per-click in half. Anthony Blatner, founder of Speedwork, sat down with Matt Carnevale to walk through how he's using AI to run LinkedIn ads at scale for clients right now. The conversation covers connecting Claude Code directly to the LinkedIn Ads API to automate bid management and reporting, building personalized ad campaigns, landing pages, and lead magnets for dozens of segments at once, and using account-based marketing principles to get LinkedIn's algorithm to reward you with lower costs. It also gets into avoiding content that reads as obviously AI-generated, running competitor conquest campaigns, and building target account lists for niches LinkedIn doesn't have a clean filter for.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.

Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. 

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more