Writing for Humans: The Real AI Workflows Behind Great B2B Content
The Dave Gerhardt Show (from Exit Five) · Sep 3, 2026 · 52:42
The Dave Gerhardt Show (from Exit Five)
The Dave Gerhardt Show (from Exit Five) · Sep 3, 2026 · 52:42
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#387 | Six B2B marketers share tactical plays for using AI to make content that doesn't sound like AI. This Exit Five Live session breaks down a set of specialized agents that lifted blog traffic 700% in six months, a 23-step agent that researches and writes AEO content straight into WordPress, and the winning play: turning original survey data into an ownable narrative. Also on the agenda: a structured review process that replaces vibes-only QA, a Claude skill trained on stakeholder feedback so drafts land pre-aligned, and five rules for using AI to learn faster without outsourcing your thinking. One thing the full group agreed on: the human stays in the loop.
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