How I Built that [Agent] - 7 Marketers Show AI Workflows That Save Hours

#392 | Everyone’s talking about AI agents right now. It's hard to know what's real and what's just LinkedIn noise. If you haven't built an agent yet, it’s hard to know where to start. If you have built agents, you might be looking for ideas for what to build next.

Wouldn’t it be great if a pro marketer would just share their screen and walk you through their best agents? Here's what I built, this is what it does, and here's how much time it saved me this week.

We agree! That’s why we brought in seven B2B marketers to show the agents they built, and are using at their companies today. Check out this episode of Exit Five Live.

Timestamps

• (00:00) - Intro
• (03:18) - What an AI agent actually is, and common challenges marketers face with building them
• (06:06) - An AI chief of staff, and an agent that hunts for new brands
• (10:39) - Claude skills that edit a draft, and an agent for LinkedIn ads creative
• (16:11) - Sales call data as an agent's brain, and testing messaging with AI personas
• (20:40) - 2,600 personalized landing pages, built and refreshed by an agent
• (24:44) - A daily learning digest that turns into a private podcast
• (27:30) - Getting a dozen editing skills to work together
• (31:43) - Inside the landing page agent: research, edit mode, running at scale
• (35:53) - How the cool hunting agent finds and scores new brands

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Brought to you by:

Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.

Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. 

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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