Build a Better B2B Growth Engine with Uzair Dada from Iron Horse
The Dave Gerhardt Show (from Exit Five) · May 4, 2026 · 53:01
The Dave Gerhardt Show (from Exit Five)
The Dave Gerhardt Show (from Exit Five) · May 4, 2026 · 53:01
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#352 | Dave sits down with Uzair Dada, CEO of Iron Horse, to talk about why most B2B companies are overcomplicating their marketing and what to do instead. Uzair breaks down his three-part growth framework — get discovered, get chosen, close — and explains why most companies are wasting the majority of their ad budget targeting the wrong audience entirely. He also gets into how to actually show up in AI search, why brand vs. demand is a false choice marketers invented to argue about, and how he blocks every Friday afternoon to build with AI. Then they get into what AI adoption really looks like inside enterprise companies, and why taste and judgment are becoming the only true differentiators left.
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Episodes: The Dave Gerhardt Show (from Exit Five)
