How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays

#385 | Five B2B marketers share their single best-performing webinar play - with the real numbers to back it up. This Exit Five Live session breaks down the exact tactics behind a signup flow that 5x'd conversions, a post-webinar follow-up system that closed $1M in pipeline in a week, and a series format built to compound results instead of resetting with every session. You'll also get a look at running a webinar program like an in-person conference, and how to borrow an influencer's audience to solve the cold-start problem. Real plays, receipts, and step-by-step mechanics you can steal for your own program.

Timestamps

• (00:00) - - Why Exit Five Live exists, and today's webinar bracket format
• (06:01) - - Turning the thank-you page into a qualifying survey to 5x conversions
• (13:06) - - Building a webinar series that compounds instead of resetting each time
• (20:01) - - The post-webinar follow-up system that closed $1M in pipeline in a week
• (23:14) - - Building AI agents to personalize that follow-up at scale
• (27:31) - - Structuring a webinar series like an in-person conference
• (33:09) - - Borrowing an influencer's audience to solve the cold-start problem
• (35:55) - - Automating content repurposing from one webinar transcript
• (40:09) - - Why first-party research is the real lead magnet
• (40:49) - - Live vote, the winning play, and closing announcements

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Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.

Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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