[Encore] The Seven Steps of Service: How we train hospitality fundamentals

Originally aired January 25, 2025

Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New segments. Fresh industry voices. Candid insights into all things craft, hospitality, culture and leadership development. While we're heads-down, we're pulling some of our favorite episodes from the archive.

This week: The Seven Steps of Service. What are they? What are they for? And why are they so straightforward? Learn why these fundamentals shape how we train hospitality in our cafes, and why leaning into the spirit of a system this simple can transform guest experience.

Stay tuned for fresh content Winter 2026.

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Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby