Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
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Sep 28, 2026 · 1:07:01
On September 30th, 2016 we opened the doors of our first cafe and roastery on Portola street, Santa Cruz. Ten years later, we're still here, thanks to the enduring love and…
Sep 21, 2026 · 56:24
Disneyland has been a long-time inspiration for us at Cat & Cloud in terms of their inspiring ability to completely immerse their guests in an experience. To compound this: they…
Sep 14, 2026 · 33:05
Originally aired March 10, 2025 Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New…
Sep 7, 2026 · 1:05:47
Originally aired March 11, 2024 Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New…
Aug 31, 2026 · 1:05:04
Originally aired March 11, 2024 Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New…
Aug 24, 2026 · 28:50
Originally aired January 25, 2025 Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New…
Aug 17, 2026 · 49:44
Summer camp but for coffee professionals! Learn about what Jared & Charles were up to this week at Camp Coffee Shop, a brand new retreat hosted by Barista Magazine all about…
Aug 10, 2026 · 38:18
This week Chris & Jared get carried away in conversation with a newer member of the Cat & Cloud team. Misha Holtz— who's been ramping up in the marketing team at Cat & Cloud for…
Jul 27, 2026 · 46:50
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com Interview with Chris Baca: 10 Years of Cat & Cloud, Building Culture, and Keeping Specialty Coffee Accessible…
Jul 20, 2026 · 44:43
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com Two Big Ideas: Café Ownership Reality Check & Why Coffee Can't Be What It's Not Episode Summary Chris Baca and Jared…
Jul 13, 2026 · 1:04:01
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Episode Summary Chris Baca and Jared Truby sit down with Rachel Keen, green coffee buyer at Counter Culture Coffee,…
Jul 7, 2026 · 41:42
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Part 2: Cafe Imports Source "Where Do We Go From Here" Panel hosted by Chris Baca - Ep# 457 Welcome to Part 2 of this…
Jun 29, 2026 · 42:46
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Cafe Imports Source "Where Do We Go From Here" Panel hosted by Chris Baca Episode Summary Recorded live at the World…
Jun 22, 2026 · 1:05:56
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Ping Pong Q&A with Cat & Cloud Owners, Chris Baca and Jared Truby - Ep# 455 Jared, Casey, and Chris try (and mostly…
Jun 15, 2026 · 1:05:40
CAT & CLOUD PODCAST Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 6: Interview with Cat & Cloud Head of Retail, Herman Madrigal - Ep# 454 EPISODE SUMMARY…
Jun 8, 2026 · 28:37
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 5: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler (contd)-…
Jun 1, 2026 · 48:48
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452…
May 25, 2026 · 1:06:51
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 3: Coffee Roasting Field Trip and Interview with Cat & Cloud Roastery Leaders continued -…
May 18, 2026 · 48:50
Cat & Cloud Coffee www.catandcloud.com/ In Part 2 of the From Soil to Service series, the Cat & Cloud Roastery team pulls back the curtain on what it actually takes to roast,…
May 11, 2026 · 59:58
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 1: Inside the World of Green Coffee - Ep# 449 In this episode of the Cat & Cloud Podcast,…
May 4, 2026 · 51:09
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Episode Summary This episode explores what it really takes to build a café from the ground up—starting with a blank…
Apr 27, 2026 · 54:30
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ The World of Coffee Reflection: Observations, Stories, and Lots of Love for the Community of Coffee - Ep #447 In this…
Apr 20, 2026 · 49:10
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Coffee and a Danish Barista Champion, Christopher Hoff - Ep #446 Summary: In this episode, Jared and Casey sit down…
Apr 13, 2026 · 1:05:03
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com Taking Care of the Pack w/Leah Wolff in HR - Ep #445 Summary: In this episode, the team sits down with Head of HR Leah…
Apr 6, 2026 · 55:00
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ What We Think Matters vs. What Actually Matters w/ Chris and Casey - Ep# 444 This episode opens with an introduction…
Mar 30, 2026 · 1:23:08
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Coffee Futures Fund: Community and Support for Emerging Coffee Shop Owners - Ep# 443 Summary In this episode, the crew…
Mar 20, 2026 · 1:03:07
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Monday Morning Coffee Industry Check-in - Ep #442 Summary In this episode, Chris, Jared and Casey cover a wide mix of…
Mar 16, 2026 · 58:50
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Finding Joy in Every Season of Work: Part II – Ep #441 Summary In part two of this conversation on finding joy in…
Mar 9, 2026 · 49:42
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Finding Joy in Every Season of Work: Part I – Ep #440 Summary In this episode, Chris and Jared (plus Casey) reflect on…
Mar 2, 2026 · 57:11
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ On-Stage, Off-Stage: Why Owners Stand in Line (And Other Hospitality Go’s & No-Go’s) – Ep #439 Summary In this…
Feb 20, 2026 · 57:10
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Specialty Coffee Ambassador: Meeting Guests Where They Are - Ep# 438 EPISODE SUMMARY Chris, Jared, and Casey dig into…
Feb 14, 2026 · 47:07
Cat & Cloud Podcast The Evolution of Leadership: From Barista to Business Owner - Episode #437 Cat & Cloud Coffee www.catandcloud.com/ Summary In Episode #437, Chris and Jared…
Feb 7, 2026 · 50:06
What Matters Most When Opening a Coffee Shop- and Where to Spend Your Money - Episode #436 Cat & Cloud Coffee www.catandcloud.com/ Summary Thinking about opening a coffee shop?…
Jan 31, 2026 · 57:57
Scaling Excellence Without Losing The Soul of Your Company In this episode, Jared, Chris, and Charles wrestle with the challenge of scaling excellence while protecting culture.…
Jan 24, 2026 · 40:01
In this week’s episode, Jared and Chris explore the difference between creating procedures people follow and building systems people believe in. They explore New Zealand’s coffee…
Jan 12, 2026 · 44:02
This week on the podcast we are chatting about what could be in the new year and ultimately touch on a few things that could go a long way to help – Getting away from it all.…
Jan 5, 2026 · 51:15
In this episode, we explore the collaborative spirit of the coffee industry and why we value sharing knowledge even with our peers and competitors. We discuss how adopting…
Dec 29, 2025 · 33:40
This episode is a wide-ranging conversation about how coffee businesses support people at different stages, from new partners to experienced teams. Marc joins the show to talk…
Dec 22, 2025 · 35:53
This week is a classic “how did we get here?” episode — starting with the pain of losing a recording, then jumping into what’s been happening in our world, from a surprise New…
Dec 15, 2025 · 56:44
This episode explores how company culture is shaped by the balance between craft and hospitality. We talk about what happens when standards exist without care, and when care…
Dec 8, 2025 · 46:44
This week’s episode is all about culture — what it is, why it matters, and how it actually shows up in the day-to-day. We talk about how culture isn’t a slogan or a vibe; it’s…
Dec 1, 2025 · 36:03
This week we talk about what it really looks like to think ahead in a business. Instead of getting stuck reacting to today’s problems, we look at how small, intentional planning…
Nov 24, 2025 · 50:39
This week we dig into The Predictive Index and how tools like it can help leaders better understand the people on their team. Instead of guessing at strengths, motivations, or…
Nov 17, 2025 · 1:11:03
This week we’re doing something special: sharing an episode from Good Folks Doing Good Work that dives deep into branding, clarity, and the heart behind the work we do. It’s a…
Nov 10, 2025 · 42:27
This week’s conversation starts with a late-night rabbit hole on legendary chef Marco Pierre White and turns into a deeper reflection on obsession, mastery, and meaning. We…
Nov 3, 2025 · 41:21
This week, we dive into how defining your personal and professional values can simplify the choices you make every day. From career goals to family priorities, values act like a…
Oct 27, 2025 · 34:43
This week, we tackle a listener question about how important brand identity is before opening your first shop. The conversation breaks down what “brand” really means and how it’s…
Oct 20, 2025 · 39:27
This week we reflect on what it really means to invest in your team—beyond payroll, bonuses, or budgets. From traveling for competitions to origin trips and team dinners, we talk…
Oct 13, 2025 · 1:28:58
In this episode, we sit down with Sam Grant, Head of Sales for the Americas at Hemro Group — the company behind Mahlkönig, Ditting, Anfim, and Hey Café — to talk about how…
Oct 6, 2025 · 51:25
This week we look back on nine years of Cat & Cloud. From our earliest days roasting out of borrowed spaces to opening our first café on Portola, we reflect on what it took to…
Sep 29, 2025 · 56:53
Crafting A Class – Working to take our coffee education to the next level by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram:…
Sep 22, 2025 · 1:29:20
This week we’re hanging out with Kevin and Dulce, owners of Bevel Coffee. We get into their journey of owning a coffee company. How it came from a negative business experience…
Sep 15, 2025 · 30:39
This week we talk about fame—how it shapes perception in both pop culture and coffee. From the awkwardness of Will Smith trying to rap again to Hacienda Esmeralda’s Geisha…
Sep 8, 2025 · 39:57
This week we talk about the idea of “plussing the show.” The practice of constantly reinvesting in your space so it feels alive, intentional, and cared for. From small design…
Sep 1, 2025 · 1:09:48
In this episode, we sit down with Nick Terzulli, VP of R&D at Fellow. Nick shares how his curiosity and persistence pulled him deeper into coffee culture—as a barista and a…
Aug 25, 2025 · 30:54
This week, we dive into why learning from others is one of the fastest ways to grow. From drawing lessons out of brands like Disney to observing how peers structure their…
Aug 18, 2025 · 35:45
This week, Chuck and I dig into the recent Philz Coffee sale. We break down how venture capital and private equity deals actually work, why common stockholders often walk away…
Aug 11, 2025 · 39:24
We cover a lot of ground in this episode — from mentorship and leadership growth to why having a group around you can be so helpful for personal and professional development.…
Aug 4, 2025 · 33:52
This episode’s more like a stream of consciousness as we go through all the open tabs in our brain than a polished takeaway. We talk about experimenting with roast curves, the…
Jul 28, 2025 · 38:40
This episode is a full-on field trip as we recap our visit to the Big Face Coffee pop-up in San Francisco. The coffee was solid, the energy was high, and the whole experience…
Jul 21, 2025 · 40:43
Come along with us on a ride in this episode as we experience the world of Cup of Excellence coffee auctions for the first time. We were chasing a special lot from our Best…
Jul 14, 2025 · 42:37
This week we talk about the shifting landscape of coffee certifications — particularly the recent changes to the Q grader system. With the program moving under CQI, many coffee…
Jul 7, 2025 · 1:13:35
This week, we hang out with Ben Richardson of Sydney’s Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his…
Jun 30, 2025 · 33:40
Just Say No – Telling guests what they don't want to hear by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/…
Jun 23, 2025 · 38:16
Questions Quick Fire – So much info in not a lot of time by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/…
Jun 16, 2025 · 35:23
Identifying What You Want – Growing your beliefs as your company grows by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram:…
Jun 9, 2025 · 1:05:04
This week on the podcast is part 2 of the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo. In this episode the audience asks the panelist…
Jun 2, 2025 · 51:15
This week on the podcast, we’re sharing the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo. The event brought together panelists from across the…
May 26, 2025 · 55:05
Road to Owner – Chucks journey to help start Cat & Cloud by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/…
May 19, 2025 · 42:07
What to Sell When You're Selling – How to think about wholesale by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/…
May 12, 2025 · 55:04
Spaces Make Places – Chatting about how a space looks and why it draws people in by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram:…
May 5, 2025 · 38:46
Eyes On the Prize – How showing up today helps you tomorrow by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/…
Apr 28, 2025 · 29:58
It's Not So Black and White – Big money in small business by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/…
Apr 21, 2025 · 37:48
The Guests That Arn't Your Guest – Showing hospitality to everyone you encounter by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram:…
Apr 14, 2025 · 47:32
The week we follow up with everyone’s favorite new topic, Tariffs. Specifically how this impact is similar to the record high of the C-Market from a month ago. Ultimately the…
Apr 4, 2025 · 29:45
RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas. https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator…
Mar 25, 2025 · 34:40
RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas. https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator…
Mar 17, 2025 · 37:10
Do Unto Others – Giving amazing service based on your own experience by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram:…
Mar 15, 2025 · 34:20
Attention to Intention – Putting your focus on where it matters most by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram:…
Mar 11, 2025 · 31:59
This week on the Podcast Chris and Chuck talk about what the C Market is, why coffee prices are at an all time high, and chuck shares his thoughts on why and how to get away from…
Mar 11, 2025 · 48:19
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are answering one of your burning questions - how do we align and develop our teams palate? Listen to this…
Mar 11, 2025 · 29:44
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are channeling that name brand “DO IT” energy, to answer one of our listener questions. Listen to this weeks…
Mar 11, 2025 · 45:12
Welcome back to another installment of Chats with Chuck. Chris and Chuck are taking over the Cat & Cloud Podcast this week to discuss all things finance. Covering everything from…
Feb 17, 2025 · 36:51
Welcome back to the Cat & Cloud Podcast! This week Chris is sitting down with the rest of the Cat & Cloud Marketing Department to discuss the implications behind Starbucks recent…
Feb 8, 2025 · 33:20
Questions About Culture by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters…
Jan 26, 2025 · 29:40
The Seven Steps - Ushering guests into the rest of their day by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/…
Jan 18, 2025 · 33:03
Welcome back to the Cat & Cloud Podcast! We’re throwing it back to early 2021 when Covid was still in full swing and the Cat & Cloud podcast was first being reintroduced to your…
Jan 9, 2025 · 29:46
Welcome back to the Cat & Cloud Podcast and Happy New Year y’all! Have y’all ever struggled to get your pour over coffee juuuust right? Well not anymore. This week the podcast is…
Jan 4, 2025 · 1:12:47
Welcome back to the Cat & Cloud Podcast! We are starting off the year with a series of Episodes that we think are helpful, and this weeks episode is about cafe finances. Money…
Dec 28, 2024 · 1:55:10
Welcome to the first ever Central Coast Four Podcast! We have some exciting new voices on the Cat & Cloud podcast today. Three owners of our favorite central coast coffee…
Dec 21, 2024 · 1:04:12
Welcome back to the Cat & Cloud Podcast! This week we are back with the other half of our most recent origin trip to Colombia. This week Chris is sitting down 1-on-1 with Jorge…
Dec 13, 2024 · 39:42
Foundational Knowledge – A great place to start when starting something new by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram:…
Dec 9, 2024 · 1:02:38
Dulce Venancio | Green Coffee Team Lead by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore:…
Nov 27, 2024 · 20:57
Keeping the Outcome Front of Mind – Helping you do your work no matter how removed you are by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram:…
Nov 21, 2024 · 44:53
Welcome back to the Cat & Cloud podcast! This week the guys are discussing all things GCC (guest-coffee-cafe) and how to prioritize and create a stellar guest experience. As…
Nov 13, 2024 · 41:55
Welcome back to the Cat & Cloud podcast! This week we have all three owners back on the mic to take a wide look at how your personal goals can help guide your business, and how…
Nov 6, 2024 · 52:31
Welcome back to the Cat & Cloud podcast! The case study series continues! This week on the pod Chris and Charles are covering another episode of the Acquired podcast, this time…
Oct 30, 2024 · 45:45
Welcome back to the Cat & Cloud podcast! This week Chris and Charles are back to finish their discussion about Howard Schultz’s interview with the Acquired podcast. Listen to…
Oct 25, 2024 · 46:42
Learning From Others - Insights from industry history by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore:…
Oct 16, 2024 · 48:12
Welcome back to the Cat & Cloud Podcast! This week Chris, Jared and Charles are sitting down to take the timeline of Cat & Cloud to Z. A couple weeks ago we started this process,…
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