[SNIPPET] How a Trade Fair Deadline Created FRAMA | Niels Strøyer Christophersen (FRAMA)

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A customer asking for a lamp helped Niels Strøyer Christophersen take his first step into entrepreneurship. A few years later, an invitation to a Berlin trade fair forced an even bigger leap: FRAMA had an exhibition space, but no collection of its own. In this excerpt, Niels explains how he pulled together ceramics, a marble-and-cork table and a Japanese prototype in just six to eight weeks. He shares why starting as an agent reduced financial risk, how relationships made the first collection possible, and why honest construction and visual consistency still shape FRAMA's design language.

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