[SNIPPET] The Idea Is Only 10%: The Real Work Behind FRAMA | Niels Strøyer Christophersen (FRAMA)

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What does it actually take to turn a creative idea into a product? Niels Strøyer Christophersen goes behind the scenes of FRAMA's care collection, from working with perfumers in Denmark, Korea and the United States to finding a supplier for an architectural bar of soap. He explains why the shape, mould, packaging and logistics demand as much attention as the original concept. For Niels, the idea represents only 10 percent of the work. This excerpt is a practical look at the less visible decisions, supplier relationships and operational details that make a design business possible.

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