224 - How Transcends Marketing Drives Success with Microsoft Partnerships

Ashleigh Vogstad, CEO of Transcends Joins Ultimate Partner

With a background rich in entrepreneurship and a mission-driven approach, Ashleigh Vogstad has carved out a unique space in the marketing landscape within the Microsoft ecosystem.

About Ashleigh and Transcends

Ashleigh’s journey to becoming a renowned entrepreneur is nothing short of inspiring. Her early entrepreneurial spirit and impactful volunteer work set the stage for her current success. Transcends, the marketing agency she founded, is dedicated to helping 1 billion people feel more connected. The agency thrives on core values like continuous learning, digital freedom, and conscious connection.

Microsoft Partnership and Achievements

Transcends started strong with Microsoft New Zealand as its first client. The agency has a proven track record of ensuring its clients either win or become finalists in award submissions. This success is built on key strategies, including developing Power BI custom visuals that have seen significant engagement and opt-ins.

Award-Winning Strategies and Storytelling

Ashleigh emphasizes the importance of having a compelling “big idea” and leveraging emotional storytelling to make a mark. An example is the touching story of a hospice maintaining care during COVID-19 using modern endpoint management, which highlighted innovation and empathy. Additionally, meticulous attention to metrics and data hygiene is crucial in validating and amplifying these success stories.

The Role of Teamwork

According to Ashleigh, successful partnerships require multidisciplinary teams that bring various organizational roles together. Transcends excels at conducting in-depth internal interviews to uncover valuable data and emotional stories that resonate deeply with their clients’ audiences.

Comprehensive Content Creation

Transcends is adept at producing diverse multimedia content, including videos, white papers, and PDFs, all designed to support their compelling storytelling and award submissions. This holistic approach ensures that their clients’ narratives are well-rounded and impactful.

https://youtu.be/B-zQkKgRuh4 LISTEN ON YOUR FAVORITE PODCAST APP What You’ll Learn

• The Power of Emotional Storytelling
  Ashley shares insights into how emotional storytelling can transform marketing strategies.
• Creating a Strong Business Foundation
  Discussion on the essential elements needed to build and maintain a successful business.
• Leveraging Data for Success
  The importance of data hygiene and metrics in crafting award-winning strategies.
• The Value of Multidisciplinary Teams
  Insights into how bringing together diverse roles within a team can drive success.

Quotes

• “Emotional storytelling isn’t just about telling a story; it’s about making your audience feel and connect on a deeper level.”
• “Our mission at Transcends is to help people feel more connected, and we believe that starts with a strong foundation of trust and open communication.”
• “Success is not just about the metrics; it’s about the meaningful impact you create and the stories you share.”

Transcript – Created by Adobe AI

00;00;00;06 – 00;00;09;09
Ashleigh
Even if you have a big idea, if you can’t communicate it to your audience, you really don’t have a big idea.

00;00;09;12 – 00;00;26;08
Vince
Microsoft’s purpose is in service of your purpose. And again, 2024 is the year that partners come out as the leading edge of the spear on finding this buyer intent. You show up to every meeting and demonstrate why you are relevant every day.

00;00;26;08 – 00;00;30;08
Ashleigh
I have to force myself to make sure that I’m taking one step ahead in terms of my own learning.

00;00;30;11 – 00;00;52;11
Vince
That flywheel success is where you will build momentum, and that momentum will continue, and then you feed into the other systems to say, this is what we did, this is how we did it together. Welcome back to The Ultimate Partner. I’m Vince Benson, your host, and today I’m delighted to welcome in the studio someone that I’ve got to work very closely with over the last several years.

00;00;52;14 – 00;01;15;09
Vince
Ashley Volk said, is the CEO and founder of transcends, a marketing agency going places in the Microsoft ecosystem. Ash has been working with us for quite some time, and recently participated in a live event that we held here in Boca Raton, Florida, spotlighting some of the work that she does with partners award winning partners to help drive their success.

00;01;15;11 – 00;01;23;22
Vince
I invited Ashley in the studio today for