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A number can tell someone what happened without making them understand why it matters. A story supplies the context that helps the point stay with them.
I explain how stories create meaning, why statistics need interpretation, and how strong communicators combine narrative with evidence. Use the story to make your point memorable and the data to support what you are saying.
Show Notes:
[04:41] Point 1: Stories create meaning.
[08:12] Point 2: Statistics require interpretation.
[09:27] Pre-framing: how expectations shape interpretation
[12:56] Point 3: The best communicators use both.
[14:59] Kobe Bryant and Tim Duncan: story versus statistics
[18:21] Use data to support the story and make it stick
[18:37] Recap
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