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A metric can improve while the result it was meant to measure gets worse. People adapt to what a system rewards, even when that pulls them away from its purpose.
I explain why people optimize for measurements, how incentives create unintended behavior, and why systems need regular review. Examine what your rules actually encourage and keep adjusting them to serve the outcome you intended.
Show Notes:
[04:59] Point 1: People optimize for the measurement, not the mission.
[05:13] The snake-bounty story: Rewarding the wrong outcome
[07:59] When a system meets real behavior: Test before full rollout
[09:23] Point 2: Every incentive creates new behavior.
[10:50] Three design variables: The incentive, the person, and the action
[17:04] Point 3: Systems must continuously evolve.
[20:45] Leaders' ongoing job: Audit and refine the system
[21:45] Recap
--- Work With Dre
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