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A million views can disappear without producing a lasting relationship. Attention becomes more useful when the right people trust what you say and know what they can count on you to deliver.
I explain why exposure and business are different outcomes, why viral attention fades, and how reliability creates repeated opportunities. Build the trust that supports referrals, partnerships, and continued business beyond one popular post.
Show Notes:
[01:40] My viral X posts: attention I could not predict
[04:03] Point 1: Virality creates exposure, but trust creates business.
[07:45] Budweiser frog-ad example: remembering an ad without buying
[08:31] Point 2: Virality is temporary.
[10:10] My older YouTube videos and the long tail of attention
[13:11] Word-of-mouth example: a friend vouching for your product
[13:44] Point 3: Trusted people get repeated opportunities.
[17:25] Why customers value a repeatable, consistent experience
[18:20] Recap
--- Work With Dre
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