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You can explain a standard clearly and still watch it get ignored. People learn what matters from the outcomes attached to their actions, including what happens when they do nothing.
I explain why expectations need enforcement, how incentives direct behavior, and why consistent consequences create accountability. Connect your communication to the standards you are prepared to uphold.
Show Notes:
[02:41] Why I use X for news, episode ideas and testing material
[08:25] Point 1: Standards require enforcement.
[11:06] Bike-lane ticket story: what enforcement changes
[12:34] Point 2: Behavior follows incentives.
[13:01] Lead-magnet example: a reason to share an email address
[15:55] Why I signed up for a Miami Beach 10K the day before
[19:49] Point 3: Accountability depends on consequences.
[20:18] Team-practice example: shared consequences and accountability
[22:55] Recap
--- Work With Dre
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