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5THWAVE - The Business of Coffee and Hospitality

5THWAVE - The Business of Coffee and Hospitality

A conversation with Romanian coffee visionary, Teodora Pitis, Sloane Coffee

5THWAVE - The Business of Coffee and Hospitality · Aug 27, 2025 · 32:46

0:0032:46

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In today’s episode, we speak with Teodora Pitis, Owner of Sloane Coffee in Romania.


Inspired by visits to London’s bustling specialty scene, Teodora launched Sloane Coffee in 2016 with a vision to bring that spirit of craft and innovation to Romania’s emerging café market. The business has since grown to a thriving wholesale roastery with two experiential tasting rooms in Bucharest.


In this conversation, Teodora shares her ambition to elevate Romania’s specialty coffee scene within the global coffee community and she reflects on the unique dynamics of this young market that has developed at a remarkable speed.

Credits music: "Trip The Light" by Bluebelle in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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Episodes: 5THWAVE - The Business of Coffee and Hospitality

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