Leading sustainability at origin – a conversation with Benjamin Paz — 5THWAVE - The Business of Coffee and Hospitality

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In today’s episode we're speaking with Benjamin Paz – a third-generation coffee producer in Honduras and a leading voice in sustainable coffee farming.

In this conversation, Benjamin shares pragmatic solutions for sustainable coffee production, such as reforesting with native tree species, restoring natural shade canopies and adapting processing methods that save water and work in harmony with local ecosystems.

We also discuss critical labour shortages, the systemic challenges of doing business Honduras, and strategies to ensure a thriving coffee industry for generations to come.

Credits music: "Carolina Gold" by DANI in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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