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For four decades, Buckmasters and Yamaha have shared more than a sponsorship - they’ve shared a vision, a commitment to the outdoors, and a partnership built on trust.
In this special 40th Anniversary podcast episode, Buckmasters founder and host Jackie Bushman sits down with Rit of Yamaha to reflect on the early days of Buckmasters, what Yamaha saw in the organization before it became the iconic brand hunters know today, and the memories, milestones, and moments that have defined this remarkable relationship.
Together, they revisit the history of both brands, discuss how the outdoor industry has evolved over the years, and share their thoughts on what lies ahead for Buckmasters and Yamaha in the future.
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