EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More
Creative Juice · Feb 17, 2026 · 38:50
Creative Juice · Feb 17, 2026 · 38:50
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Are you juggling too much to focus on what actually matters in your music career?
In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and producer to manager and stories from the trenches on driving artist growth! Learn about Will's approach to direct fan engagement with Nothing More, his approach to artist management, and the importance of staying true to your art!
Whether you're looking to hone in on what matters most for your career or get a peek behind the scenes of artist management, Will shares a ton of gold in this episode!
DISCOVER:
Why Your Music Is Still The Most Important Part Of Your Career
How To Build A Strong Connection With Your Fans
Why Mailing Lists Are Your Secret Weapon
How Will Built A Career From Musicianship To Management
What Lessons Nothing More Can Teach You About Fan Engagement
Why Authenticity In Art Overcomes Any Hurdle
What Role Merch Plays In Building A Fan Community
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Follow Nothing More on Instagram
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
