Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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Sep 29, 2026 · 18:15
Is Black Friday a secret weapon for artists or just a shiny object to ignore? In this episode of Creative Juice, Jack and Circa dive into the strategies artists can use to…
Sep 22, 2026 · 28:19
Building a team around your music career isn't just about freeing up time, it's about smart growth and picking the right opportunities... In this episode of Creative Juice, Jack…
Sep 15, 2026 · 20:42
Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of…
Sep 8, 2026 · 21:29
Struggling to figure out how to make your online store really work for monetization? The answer might be simpler than you think... In this episode of Creative Juice, Jack and…
Sep 1, 2026 · 16:13
Want to increase the number of engaged fans that end up on your list? Check this out... In this episode of Creative Juice, Jack and Circa dig into an email marketing tactic to…
Aug 25, 2026 · 27:32
Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa…
Aug 25, 2026 · 27:32
Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa…
Aug 18, 2026 · 27:47
Why does marketing your music feel 100 times harder than making it? Spoiler alert: It doesn't have to! In this episode of Creative Juice, Jack and Circa dive into the common…
Aug 13, 2026 · 15:39
Does building an audience around your music feel like an uphill battle? Right now, there are so many strategies that picking one that works feels impossible... In this episode of…
Aug 4, 2026 · 16:15
Want to move your fans from your social media to your email and text list and make sure they actually stay engaged with you? Listen up... In this episode of Creative Juice, Jack…
Jul 28, 2026 · 18:57
If social media weirds you out, you're not alone. You might be asking the same question tons of artists and people make: How can you make it feel more like a real community? In…
Jul 21, 2026 · 34:24
Wondering why your social media strategy doesn't have fans coming to your shows, buying your merch, or listening to your music? It might be time to think about the fan journey...…
Jul 15, 2026 · 26:26
When you get traction, you start to get attention. When you get attention, the music industry can get shady real quick. As an artist, you need to have leverage and control... In…
Jul 7, 2026 · 43:52
In the streaming era, where it's harder than ever to stand out from the noise as an artist, physical media is one path to creating unforgettable experiences for your fans. In…
Jun 30, 2026 · 24:06
Are you dropping singles and still wondering why your fanbase isn't growing? It might be time to rethink your release strategy... In this episode of Creative Juice, Jack and…
Jun 23, 2026 · 52:03
Navigating the ups and downs of a music career is hard enough without fumbling through your to-do list. If you ever wonder how to juggle creativity and productivity, you're not…
Jun 17, 2026 · 22:14
As an artist, the stories you tell your fans are more important than you realize… In this episode of Creative Juice, Jack and Circa explore their mid-year reflections on music…
Jun 17, 2026 · 22:14
As an artist, the stories you tell your fans are more important than you realize… In this episode of Creative Juice, Jack and Circa explore their mid-year reflections on music…
Jun 10, 2026 · 31:41
In the streaming era, turning your music into something fans rush to buy can seem impossible. But what if it was just about making your album or merch offer irresistible? In this…
Jun 10, 2026 · 31:41
In the streaming era, turning your music into something fans rush to buy can seem impossible. But what if it was just about making your album or merch offer irresistible? In this…
Jun 2, 2026 · 30:15
Feeling stuck on what to sell to your fans first? Let's clear that up right now. In this episode of Creative Juice, Jack and Circa break down the million-dollar question almost…
May 26, 2026 · 18:53
Selling out shows isn't just about your music - it's about knowing how to get fans in the door! In this episode of Creative Juice, Jack and Circa break down the nuts and bolts of…
May 19, 2026 · 29:57
If you feel stuck in your music career, asking the right questions can mean the difference between spinning your wheels and making progress... In this episode of Creative Juice,…
May 12, 2026 · 20:35
Stuck on the social media hamster wheel and wondering how to make your content pop as an artist? You're not alone. In this episode of Creative Juice, Jack and Circa dive into…
May 5, 2026 · 1:01:36
For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful? In this episode of Creative Juice, Jack and Circa…
Apr 28, 2026 · 38:34
Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan? In this episode of Creative Juice, Jack and Circa discuss the…
Apr 21, 2026 · 31:28
Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of…
Apr 14, 2026 · 34:03
When your music marketing systems start falling apart, how do you come up with a game plan? In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when…
Apr 7, 2026 · 25:10
Are artists just traveling t-shirt salesmen? Let's actually unpack that concept... In this episode of Creative Juice, Jack and Circa discuss monetization in the music industry…
Mar 31, 2026 · 30:39
Do you know when to call it quits on an idea versus pushing on? In this episode of Creative Juice, Jack and Circa tackle why artists abandon ship when projects are just hitting…
Mar 24, 2026 · 26:21
If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's…
Mar 17, 2026 · 25:44
If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's…
Mar 10, 2026 · 21:27
There's a lot of bad information out there about advertising your music. One of the biggest myths right now is that your process should be complex... In this episode of Creative…
Mar 3, 2026 · 47:58
Keeping control in your music career is one of the most critical points of leverage you can have. Just ask Kota the Friend's manager... In this episode of Creative Juice, hosts…
Feb 24, 2026 · 28:23
This one advertising mistake is the difference between ongoing successful campaigns and duds for artists... In this episode of Creative Juice, Jack and Circa bring stories…
Feb 17, 2026 · 38:50
Are you juggling too much to focus on what actually matters in your music career? In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of…
Feb 10, 2026 · 19:10
People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that…
Feb 3, 2026 · 24:59
4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack…
Feb 3, 2026 · 24:59
4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack…
Jan 27, 2026 · 26:30
If you've been rushing straight into release day chaos, you're gonna love this... In this episode of Creative Juice, Jack and Circa tackle the deadliest marketing mistake artists…
Jan 20, 2026 · 22:22
Your music career is a business. But not everyone sees it that way... In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from…
Jan 13, 2026 · 30:31
In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together... In this episode of Creative Juice, Jack and Circa discuss a…
Jan 6, 2026 · 22:55
Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy... In this episode of Creative Juice,…
Dec 30, 2025 · 25:53
Wondering what 2026 will hold for your music career and the music industry as a whole? In this episode of Creative Juice, Jack and Circa dive into the future with their 2026…
Dec 23, 2025 · 21:39
The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year... In this episode of Creative Juice, Jack and Circa kick off…
Dec 16, 2025 · 32:28
Got music marketing questions? We've got answers... In this episode of Creative Juice, Jack and Circa answer some burning questions from our community about music marketing…
Dec 10, 2025 · 18:08
As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be! In this episode of Creative Juice, Jack and Circa talk holiday marketing…
Dec 5, 2025 · 59:21
On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and…
Dec 2, 2025 · 43:38
With a ton of discussion around the music industry about AI tools like Suno and Udio, copyright, labels, and lawsuits, there's a lot for artists to unpack and wrap their heads…
Nov 25, 2025 · 30:05
Want to crush it as an artist and stay on top of your game? Here's what to pay attention to today... In this episode of Creative Juice, Jack and Circa break down four key tactics…
Nov 18, 2025 · 36:03
Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of Creative Juice, Jack and Circa break…
Nov 11, 2025 · 31:36
Sick of staring at the blank page when it comes to content to promote your music? You're not alone and it's time to get your creative spark back! In this episode of Creative…
Nov 4, 2025 · 23:28
Simplicity is key, but as artists, why does it feel like we always make things more complicated than they need to be? In this episode of Creative Juice, Jack and Circa dive into…
Oct 28, 2025 · 33:25
Feel like your music career is hitting a wall and you don't know what to fix? This is more common for artists than you might think... In this episode of Creative Juice, Jack and…
Oct 21, 2025 · 35:17
Every type of business has pros and cons, but for artists, your biggest advantages are actually hiding in plain sight... In this episode of Creative Juice, Jack and Circa discuss…
Oct 14, 2025 · 27:16
Are you ready to crush it this Black Friday or will you be like most artists and let it pass you by like last year? In this episode of Creative Juice, Jack and Circa lay out…
Oct 7, 2025 · 29:53
Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference…
Oct 7, 2025 · 29:53
Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference…
Sep 30, 2025 · 34:40
You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again... In this episode of Creative Juice, Jack and Circa…
Sep 23, 2025 · 21:24
Thinking that your fans will magically buy your music or merch without any effort? It's time to change that mindset... In this episode of Creative Juice, Jack and Circa tackle…
Sep 16, 2025 · 23:27
Your website isn't just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative…
Sep 16, 2025 · 23:27
Your website isn't just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative…
Sep 9, 2025 · 53:47
Finding solid music marketing advice feels like searching for a needle in a haystack these days... In this episode of Creative Juice, Jack and Circa tackle the evolving…
Sep 3, 2025 · 27:35
Ever feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that... In this episode of Creative Juice, Jack and Circa dive into…
Aug 26, 2025 · 35:45
Feeling burned out in your music career? What if it's not burnout you're feeling, but something else... In this episode of Creative Juice, Jack and Circa take on burnout in music…
Aug 19, 2025 · 50:42
"Data" gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business? In this episode of Creative Juice, Jack…
Aug 12, 2025 · 30:04
Everyone talks about how important "branding" is for artists… but few explain how it actually fits into how your fans engage with you... In this episode of Creative Juice, Jack…
Aug 5, 2025 · 29:32
As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward... In this episode of Creative Juice, Jack…
Jul 29, 2025 · 29:02
Most artists wait way too long to offer something premium to their fans… In this episode of Creative Juice, Jack and Circa break down profit maximizers that create unforgettable…
Jul 22, 2025 · 31:15
What if your music marketing could pay for itself? For artists with the right offer, it can... In this episode of Creative Juice, Jack and Circa continue our series on offers and…
Jul 16, 2025 · 29:56
What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies…
Jul 8, 2025 · 36:01
Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both... In this episode of Creative…
Jul 1, 2025 · 37:01
More and more it seems like "Direct to Fan" is having a moment in the music industry...but it's not a new concept and a lot of what you're hearing about it misses the point…
Jun 24, 2025 · 29:45
Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count... In this episode of Creative Juice, Jack…
Jun 17, 2025 · 24:39
Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out... In this…
Jun 10, 2025 · 18:23
As artists grow, it's easy to let the little things slide. It's the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack…
Jun 10, 2025 · 18:23
As artists grow, it's easy to let the little things slide. It's the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack…
Jun 3, 2025 · 36:33
What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies…
May 27, 2025 · 44:31
"How about TikTok?" It's one of the most common questions we get from artists and their teams when talking about running ads... In this episode of Creative Juice, Jack and Circa…
May 20, 2025 · 30:39
In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And…
May 13, 2025 · 26:06
Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry? In this episode of Creative Juice, Jack is joined by IndieFounder…
May 6, 2025 · 30:47
Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens. In this…
Apr 29, 2025 · 25:58
Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career... In this episode of…
Apr 22, 2025 · 31:54
Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all! In this episode of Creative Juice, Jack and…
Apr 15, 2025 · 22:12
Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative…
Apr 8, 2025 · 1:00:42
Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists... In this episode of Creative Juice, Jack…
Apr 1, 2025 · 31:12
What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look... In this episode of Creative…
Mar 25, 2025 · 1:06:20
The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists... In this…
Mar 18, 2025 · 42:43
Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists... In this…
Mar 11, 2025 · 25:16
Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but…
Mar 4, 2025 · 36:17
Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online... In this…
Feb 25, 2025 · 47:17
Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of…
Feb 20, 2025 · 33:30
Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make…
Feb 11, 2025 · 31:03
Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists... In this episode of…
Feb 4, 2025 · 43:43
Does all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath... In this episode of Creative Juice, Jack and…
Jan 28, 2025 · 26:15
Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for... In this episode of Creative Juice, Jack and Circa put a magnifying…
Jan 21, 2025 · 19:03
Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start... In this episode of Creative Juice,…
Jan 14, 2025 · 25:42
Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success... In this episode…
Jan 7, 2025 · 37:41
We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a…
Dec 31, 2024 · 29:48
What's in store for the music industry in 2025? While no one can say for sure, we've got some predictions and ideas to share... In this episode of Creative Juice, Jack and Circa…
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