2585: 8 Things I Learned Renewing 12 Clients' Radio And TV Schedules

The traditional marketing funnel is dying. Today's customers don't want to be pushed from awareness to purchase—they want to explore, interact, and learn on their own terms. Rich explains how contractors can build a marketing "playground" using surveys, social media, videos, podcasts, giveaways, lead magnets, and other tools that keep prospects engaged until they're ready to buy.