Personal Trainers: Is Your Social Media All About You? | Ask Brian — The Brian Keane Podcast

Is your social media showing what you do—or helping potential clients understand how you can help them?

In this Ask Brian episode, Brian Keane answers a personal trainer's question about growing their social media. He explains why your positioning matters, how client stories can demonstrate your coaching, and why attraction, nurture and conversion content serve different purposes. You'll hear Brian's Harry Potter and Gandalf comparison, his approach to choosing a core platform, and a practical way to assess whether your last ten posts offer value to somebody discovering you for the first time. Topics covered:

Make your clients the heroes of the story.
Understand attraction, nurture and conversion content.
Give new visitors a reason to follow your page.
Show the problems you help people solve.
Build trust before asking people to work with you.
Choose a specific audience and focus your message.

Episode timings 00:00

Introduction and today's Ask Brian question 00:16 – The biggest positioning mistake personal trainers make 00:37 – Why your client should be the hero of the story 01:16 – Be Dumbledore, not Harry Potter: positioning yourself as the guide 01:44 – What your last 10 social media posts reveal 02:42 – The three content types: attraction, nurture and conversion 03:29 – The shotgun versus sniper approach to social media platforms 03:49 – Creating valuable content for people discovering you for the first time 05:20 – Strong hooks, useful content and demonstrating expertise 06:40 – How nurture content builds trust 06:55 – Why you should give people the "what," not the complete "how"