Membership Geeks Podcast with Mike Morrison
Membership Geeks
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- Entrepreneurship
- Marketing
Membership Geeks
▶ WebplayerJoin Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.
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Sep 29, 2026 · 40:21
In this episode I'm sharing the second half of my closing keynote from Retain Live 2025, where I break down the four essential components of a scalable strategy for your…
Sep 22, 2026 · 18:42
Back in 2025, we ran our second ever live conference, Retain Live, and my closing keynote there was called Scalable Strategy. It's all about the things that take a membership…
Sep 15, 2026 · 14:46
This episode isn't about your membership. It's about you, the person running it. You could have the best content, the smartest retention strategy, and the tightest community in…
Sep 8, 2026 · 12:23
Every month inside Membership Academy, I run a live Q&A where members bring me their toughest questions. One that keeps coming back around is this: should you onboard trial…
Sep 1, 2026 · 19:13
In this week's episode, I break down member experience, the single biggest factor in long-term retention, and why a forgettable, unengaging membership is the fastest way to lose…
Aug 25, 2026 · 22:40
Fake countdown timers, staged waitlists, closed doors that mysteriously reopen the moment someone hesitates. These tactics work in the short term, and they quietly wreck your…
Aug 18, 2026 · 25:27
If your membership signups have slowed down, your first instinct is probably to look at your sales page, your emails, or your pricing. Nine times out of ten, that's not where the…
Aug 11, 2026 · 15:02
This episode kicks off a new regular feature on the show: Ask Mike, where I pull real questions straight from our monthly member Q&A archive inside Membership Academy and share…
Aug 4, 2026 · 19:04
In this episode, I break down the buyer awareness journey, a five-stage framework from Eugene Schwartz's Breakthrough Advertising that maps how someone moves from having no idea…
Jul 28, 2026 · 13:38
Every piece of marketing you write is making a choice, whether you realize it or not. You're either talking about the pain your members are running from, or the future they're…
Jul 21, 2026 · 19:31
In this episode, I'm tackling one of the most misread signals in your cancellation data - people leaving saying that they "didn't have time" Most membership owners write that…
Jul 13, 2026 · 22:17
Most membership owners treat their marketing like a straight line with a finish line at the end. Get the traffic. Build the list. Make the sale. Done. But that model is…
Jul 6, 2026 · 23:11
The online business world is in the middle of a trust recession. Influencer fatigue, polished-to-the-point-of-fake marketing, and one too many bad purchases have left your…
Jun 29, 2026 · 16:38
In this episode, I share a strange little tactic for your next membership promo - one that goes against pretty much everything you've been told about sales offers. Instead of…
Jun 22, 2026 · 16:05
In this episode, I'm tackling one of the biggest mistakes I see membership owners make: treating content as the be-all and end-all of what their membership offers. So many people…
Jun 16, 2026 · 15:39
In this episode, I get into something that's becoming more important than ever for membership owners: the ability to actually deliver results. For years, memberships have leaned…
Jun 9, 2026 · 14:49
In this episode, I'm tackling a problem I see all the time: memberships with healthy-looking waitlists that convert far worse than they should when the doors finally open. The…
Jun 2, 2026 · 27:27
In this episode, I tackle one of the most under-appreciated drivers of retention in any online membership: expectation management. I share why memberships are uniquely…
May 26, 2026 · 21:10
In this episode, I tackle one of the most common problems I hear from membership owners — people just aren't joining. Or not enough of them are. I share the three biggest reasons…
May 19, 2026 · 39:55
In this episode, I dive deep into the crucial role that frameworks play in building a successful membership business. Joined by Charlotte Crowther, founder of Signature Framework…
May 12, 2026 · 16:10
In this episode, I share practical, quick tips for offering multiple tiers within your membership business. I dive into the common challenges faced when creating tiered…
May 5, 2026 · 16:56
In this episode, I dive into the time management and productivity techniques I've personally honed through years of running a membership business. I share the exact frameworks…
Apr 28, 2026 · 12:42
In this episode, I discuss three practical strategies to boost attendance for your live member calls, whether you run Q&As, workshops, masterminds, or office hours. I share…
Apr 21, 2026 · 16:14
In this episode, I dive into the crucial relationship between your marketing strategy and member retention. I explore how the way you attract new members to your membership…
Apr 14, 2026 · 12:51
In this episode, I dive into the concept of "1,000 true fans" and why it's the key to building a thriving membership business. Forget chasing massive audiences and vanity…
Apr 7, 2026 · 17:26
In this episode, I dive into the most common reasons why membership site owners lose members—and more importantly, what you can actually do to prevent it. Taking a trip into the…
Mar 31, 2026 · 17:28
In this episode, I take you back into the Membership Geeks Podcast vault to revisit one of the most pressing challenges facing membership owners today: subscription fatigue. I…
Mar 24, 2026 · 27:03
In this episode, I take a deep dive into one of the most debated topics in the membership world: why member lifetime value is actually more important than focusing solely on…
Mar 17, 2026 · 18:56
In this episode, I dive into the concept of "off-platform engagement" and why it's becoming essential for membership owners. I discuss how member behaviors have evolved and why…
Mar 10, 2026 · 17:53
In this episode, I dive into the crucial role member onboarding plays in the overall success and retention rates of your membership business. I share why retention efforts need…
Mar 3, 2026 · 16:04
In this episode, I dive into the two fundamental strategies for increasing the revenue of your membership business. I break down why making more sales and boosting the lifetime…
Feb 24, 2026 · 29:13
In this episode, I dive into what it really means to try and be a good boss to my membership team. I share my personal experiences, challenges, and the mindset shifts that have…
Feb 17, 2026 · 24:04
In this episode, I share some of the coolest and most innovative ideas I've recently encountered in the world of memberships. I dive into real-life examples from other membership…
Feb 10, 2026 · 59:00
In this episode of the Membership Geeks Podcast, I dive into the world of personal branding, exploring why it's crucial for membership owners and online experts to show up…
Feb 3, 2026 · 39:09
In this episode of the Membership Geeks Podcast, I pull back the curtain on the major changes happening inside Membership Academy this year. After a decade of running our…
Jan 27, 2026 · 48:33
In this episode, I dive into what it really means to be a productive membership owner with special guest Louise Miller. We explore why traditional approaches to productivity…
Jan 20, 2026 · 26:43
In this episode, I get on my soapbox about one of the most persistent myths in the membership world: the idea that scarcity marketing and closed-door enrollment are absolutely…
Jan 13, 2026 · 1:04:50
In this episode, I dive into the ever-evolving world of podcasting with special guest Colin Gray, founder of The Podcast Host and Alitu. Together, we unpack the new rules of the…
Jan 6, 2026 · 34:24
In this episode, I dive into my top five priorities that will fuel your membership success in 2026. I share the key actions and mindset shifts that every membership owner,…
Dec 16, 2025 · 20:21
In this episode, I explore the importance of truly stepping away from your membership business over the holiday season. I share personal stories and practical advice on setting…
Dec 9, 2025 · 15:18
In this episode, I discuss the most critical mistake that I see far too many membership business owners making—neglecting their new member onboarding process. I emphasize why…
Dec 2, 2025 · 22:19
In this episode, I tackle the rise of AI-generated "slop" and what it means for those of us running membership businesses. I share practical strategies for standing out in an era…
Nov 26, 2025 · 23:14
In this episode, I dive into the power of feedback loops and how they've been instrumental in driving membership growth for our community. I share exclusive insights from my…
Nov 18, 2025 · 40:48
In this from the vault episode, I dive into one of the most important yet often overlooked aspects of running a membership business: managing stress. As memberships grow and…
Nov 11, 2025 · 24:49
In this from the vault episode, I dive into the essential steps every membership site owner should take after launching their membership. It’s not just about getting started—the…
Nov 4, 2025 · 35:18
In this special "From the Vault" episode, I dive deep into the biggest and most frustrating marketing myths that circulate in the world of membership sites. After more than a…
Oct 28, 2025 · 13:55
In this episode, I dive into the often-overlooked group within membership communities: the "lurkers"—those quiet members who rarely participate publicly but remain subscribed and…
Oct 21, 2025 · 17:35
In this episode, I dive into one of the toughest aspects of running a membership business: spotting the signs that someone is about to leave your membership. I discuss the clear…
Oct 14, 2025 · 38:35
In this episode, I give you a transparent, behind-the-scenes look at a major strategic shift at Membership Academy: why I decided to discontinue our lowest-priced membership…
Oct 7, 2025 · 15:33
In this episode, I dive into three crucial things I want every membership owner to know about AI. Drawing on insights from a recent Membership Academy roundtable, I break down…
Sep 30, 2025 · 23:37
In this episode, I dive into the five best investments I’ve made for my membership business—investments that made a significant impact and helped the business to grow…
Sep 23, 2025 · 15:59
In this episode, I come clean about a big lie I’ve been telling for years: that there’s no secret formula to membership business success. I reveal that, while there’s no easy…
Sep 16, 2025 · 22:43
In this episode, I take you behind the scenes as I share how we’ve pivoted and refined Membership Academy in response to major industry shifts and the evolution of our member…
Sep 9, 2025 · 18:48
In this episode, I dive into the essential topic of delegating key tasks to a membership community manager. I walk you through the specific responsibilities that have made the…
Sep 2, 2025 · 57:12
In this episode, I dive into the exciting world where gaming and memberships collide. Joined by gamification expert Kimba Cooper-Martin, we explore what gamification really means…
Aug 26, 2025 · 43:50
In this special anniversary episode, I take a deep dive into what the future might hold for the membership industry over the next decade. Drawing from my experience and industry…
Aug 19, 2025 · 56:09
In this special 10th anniversary episode, I take you behind the scenes for a candid look back at the past year in Membership Academy. I reflect on our biggest wins, tough…
Aug 12, 2025 · 23:20
In this episode, I dive into the huge decision we've just made to give away our signature Membership Roadmap course completely free to everyone. I explain the reasoning and…
Aug 5, 2025 · 52:16
In this special episode, I celebrate 10 years of running Membership Academy by sharing the biggest insights and lessons I’ve learned along the way. I pull back the curtain on…
Jul 29, 2025 · 59:34
In this special episode of the Membership Geeks Podcast, I open up about the toughest moments and biggest challenges I’ve faced over a decade of running a membership business. As…
Jul 22, 2025 · 45:53
In this episode, I dive into the fascinating story of Freelancer Magazine’s innovative hybrid membership model with founder and editor Sophie Cross. We explore how an…
Jul 15, 2025 · 16:25
In this episode of the Membership Geeks Podcast, I dive deep into the essential traits that set thriving membership owners apart from the rest. Rather than focusing on marketing…
Jul 8, 2025 · 40:46
In this episode, I sit down with Michael Stelzner, founder of Social Media Marketing World and the Social Media Marketing Society, to dive deep into why he made the big decision…
Jul 1, 2025 · 22:56
In this episode of the Membership Geeks Podcast, I dive into the controversial world of scarcity marketing, especially as it relates to memberships. I unpack why the “closed…
Jun 24, 2025 · 25:27
In this episode of the Membership Geeks Podcast, I dive deep into the topic of legacy pricing for membership businesses—a practice I’ve long advocated, but one that can pose…
Jun 17, 2025 · 15:57
In this episode of the Membership Geeks Podcast, I tackle the dangers of blindly following membership plugin recommendations you see in Facebook groups and online communities. I…
Jun 10, 2025 · 16:17
In this episode of the Membership Geeks Podcast, I dive into one of the most common questions I get from soon-to-be membership site owners: how big does your audience actually…
Jun 3, 2025 · 44:33
In this episode of the Membership Geeks Podcast, I welcome back Robbie Kellman Baxter, author of "The Membership Economy," to explore how the world of memberships and…
May 27, 2025 · 43:08
In this episode, I dive into the world of ManyChat and Instagram automation with Mel Eilers, also known as the "ManyChat Queen". We explore how you can leverage ManyChat to…
May 20, 2025 · 13:10
In this episode, I dive into the crucial elements that can significantly impact the success of your membership site’s registration process. It’s not just about building a great…
May 13, 2025 · 23:48
In this special episode, I revisit a timeless topic from the Membership Geeks archives to explore how you can reignite your passion for your membership. Memberships are a…
May 6, 2025 · 14:22
In this episode of the Membership Geeks Podcast, I dive into a challenge many membership owners face: figuring out what to do when your membership isn't working as expected and…
Apr 29, 2025 · 14:44
In this episode, I dive into the essential steps for validating your membership idea to ensure it leads to long-term success. We explore the increasingly common misconception…
Apr 22, 2025 · 10:05
In this episode of the Membership Geeks Podcast, I dive deep into the contentious topic of whether you should enforce a minimum term for your online membership. Many membership…
Apr 15, 2025 · 10:37
In this episode of the Membership Geeks Podcast, I dive into the challenges of people pleasing as a membership site owner. Balancing responsiveness to your community with…
Apr 8, 2025 · 11:50
In this episode of the Membership Geeks Podcast, I tackle a common question: Does a membership site need its own mobile app? We dive deep into the reasons why a mobile app might…
Apr 1, 2025 · 19:14
In this episode of the Membership Geeks podcast, I reveal a surprising truth: even the largest and most successful membership sites make mistakes. I dive into some of the most…
Mar 18, 2025 · 54:46
In this episode of the Membership Geeks Podcast, I’m joined by marketing expert Teresa Heath-Wareing to delve into the strategic use of webinars for driving member sales. We…
Mar 4, 2025 · 16:52
In this episode of the Membership Geeks Podcast, I discuss how to make key connections within your industry that can significantly benefit your membership business. Whether…
Feb 18, 2025 · 48:00
In this episode of the Membership Geeks Podcast, I chat with Funk Roberts, the founder of the Over 40 Alpha Brotherhood, about the secrets to building a loyal and engaged…
Feb 4, 2025 · 14:06
In this episode of the Membership Geeks Podcast, I dive into the newly enacted "Click to Cancel" regulations introduced by the Federal Trade Commission in the US. Effective as of…
Jan 21, 2025 · 26:55
In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website. I share practical tips and advice to help you…
Jan 8, 2025 · 35:55
In this episode, I reflect on how the online membership industry has evolved over the past decade. From the rise of AI to the decline of gimmicky marketing tactics, we'll explore…
Dec 23, 2024 · 43:48
Just like that, another year is over... And what a year 2024 has been! It has certainly been a big year for the Membership Geeks! We hope it’s been a successful and productive…
Dec 11, 2024 · 25:00
In this episode of the Membership Geeks Podcast, I delve into the crucial issue of what to do when members are leaving your membership site because they say they can't afford to…
Nov 27, 2024 · 18:38
In this episode of the Membership Geeks podcast, I discuss why an exceptional new member onboarding process is crucial for the success and longevity of your membership business.…
Nov 13, 2024 · 24:26
In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019,…
Oct 30, 2024 · 22:54
In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your…
Oct 16, 2024 · 34:32
In this "From The Vault" episode, I delve into advanced membership pricing tactics that can significantly influence consumer decisions and enhance membership sales. We explore…
Oct 2, 2024 · 28:17
In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model. While it's a tactic that’s gained traction…
Sep 18, 2024 · 15:55
Do you know what the average churn rate is for a typical online membership? How about revenue benchmarks? Average conversion rates? What about the most popular tech solutions? Or…
Sep 4, 2024 · 16:59
In this episode, I delve into the often frustrating topic of handling member refunds. Listen in as I explore the importance of a fair and generous refund policy, the concept of…
Aug 28, 2024 · 41:37
Membership Academy just turned 9 years old! Listen in as I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming…
Aug 6, 2024 · 58:15
In this milestone 400th episode of Membership Geeks, I reflect on the valuable lessons learned over nearly a decade of podcasting. From the early days of educating a fresh market…
Jul 23, 2024 · 15:31
In this episode of the Membership Geeks Podcast, I delve into three simple yet effective perks that you can offer within your membership site to enhance value and attract more…
Jul 10, 2024 · 14:05
In this episode, I dive into the essential strategies for maintaining your sanity while managing customer service in a membership business. I explore why customer service can…
Jun 26, 2024 · 13:17
In this episode of the Membership Geeks Podcast, I discuss actionable strategies to help you get your membership up and running when things aren't going as planned. Whether…
Jun 13, 2024 · 8:04
In this special episode of the Membership Geeks Podcast, I share a huge update on what's been happening within the company this year regarding Callie Willows - the co-founder of…
Jun 12, 2024 · 11:58
In this episode of the Membership Geeks podcast, I discuss the dos and don'ts of launching a brand new membership website. Join me as I share practical tips and advice to ensure…
May 29, 2024 · 28:44
In today's episode of the Membership Geeks podcast, I delve into the topic of tailoring your membership experience to cater to multiple segments within the member base. Join me…
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