From Security Tools to Security Outcomes | Dor Eisner, Guardz

Dor Eisner is back on MSP Unplugged. Paco Lebron welcomes back returning guest Dor Eisner, Co-founder and CEO of Guardz, to talk about why growing MSPs don't have a security tool problem, they have an operational one.

Dor has spent about 25 years in cybersecurity. Before Guardz, his previous company built a threat intelligence and dark web monitoring platform, where he watched "attack as a service" take off. Guardz launched about three and a half years ago to give MSPs a unified, automated way to protect the businesses they serve. He and Paco cover:

- Why enterprise security tools built for massive SOC teams create alert fatigue and hidden costs for lean MSP teams
- Why identity, not just the endpoint, is now the center of the attack surface across Microsoft 365, Google Workspace, email, browser, and devices
- The difference between bolting AI onto an older product and an AI-native platform built on a shared data fabric
- Why vibe coding can work for one-off projects but is not enough for production-ready security systems
- How to move from buying more security tools to buying security outcomes, and what the future of the SOC looks like when you have to fight agents with agents
- Dor's three takeaways: audit your stack, start with identity, and automate before you hire

Links:
Guardz: https://guardz.com/
Guardz for MSPs: https://guardz.com/managed-service-providers-msp/
2026 State of MSP Threat Report: https://guardz.com/blog/attackers-arent-breaking-in-anymore-theyre-logging-in/
Dor Eisner on LinkedIn: https://www.linkedin.com/in/dor-eisner
MSP Unplugged: https://mspunplugged.com

This episode is brought to you by Guardz, a unified cybersecurity platform built for MSPs. Book a meeting or start a two-week free trial at https://guardz.com/, with one-click deployment, no commitment, and no upfront charge.

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MSP Unplugged is the weekly podcast for growing MSP owners, under $1M with 10 or fewer techs.