Brand Building: They built the largest Black-owned tax preparation service in the U.S., scaling to 1,000+ virtual locations.

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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cherina & Mowbray Rowand.

🔷 Interview Summary

Cherina and Mowbray Rowand—co-founders of the Rowand Group and creators of One Stop Taxes—share how they built the largest Black-owned tax preparation service in the U.S., scaling to 1,000+ virtual locations. 

They discuss:

• Their entrepreneurial philosophy
• Their complementary roles as partners
• The transition from brick-and-mortar to a virtual franchise model
• Scaling strategies, team building, and infrastructure
• Wealth-building through diversification (restaurants, real estate, hospitality)
• Their creation of the Black Tax Festival to educate and unify entrepreneurs

The conversation blends practical business strategy, mindset, and community impact.

🎯 Purpose of the Interview

The interview serves several key purposes:

1. Educate aspiring entrepreneurs

• Demonstrates how to start, scale, and systematize a service business
• Highlights real-world lessons in scaling, hiring, and structuring companies

2. Promote economic empowerment

• Focuses on helping underserved communities access:
  • Entrepreneurship
  • Tax knowledge
  • Financial systems

3. Showcase a scalable business model

• Emphasizes low-barrier entry franchising and virtual platforms

4. Inspire through lived experience

• Shows how vision, persistence, and partnership can create generational wealth

🔑 Key Takeaways 1. Entrepreneurship = Service + Ownership

• Entrepreneurship is framed as serving people first, then building a business around that service 

2. Complementary partnership is critical

• Mowbray = visionary (ideas)
• Cherina = implementer (execution systems)
• Their success comes from balancing vision with structure

3. Scaling requires evolving your team

• What works at $1M won’t work at $10M+
• Businesses must upgrade:
  • Attorneys
  • CPAs
  • Systems

4. Systems > hustle

• They scaled by creating a repeatable system and training others
• Their franchise model enables others to replicate success

5. Virtual model unlocked growth

• Eliminating physical offices reduced cost and increased reach
• Their early adoption of virtual tax prep became a major advantage

6. Timing + vision = breakthrough

• They launched virtual tools before mainstream trust in digital transactions
• COVID accelerated their already-built infrastructure

7. Lowering barriers drives scale

• No startup cost, free training, and back-end revenue sharing allowed rapid adoption 

8. Marketing starts with relationships

• Begin with:
  • Warm network
  • Strategic partnerships (car dealerships, apartments, etc.)

9. Financial literacy is a wealth gateway

• Many entrepreneurs lack:
  • Proper documentation
  • Financial systems
• Their platform and events aim to fix that gap

10.