How to Turn Customer Requests Into New Products | #682

Your customers are already writing your next product brief. It’s in your comments, DMs, reviews and site search.

This Playbook is anchored by Warwick Levy, founder of Lonely Kids Club. His Facebook group suggests designs, his team prints them to order, and some of those requests have become his biggest sellers.

In this playbook, we cover three things ecommerce operators need to know about turning customer requests into new products:

• Give customers a place to ask, and show them you act on it
• Read your searches with no results like a shopping list
• Give the requests an owner and a monthly rhythm

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