Proud Poppy’s Growth Breaking Point: The Decisions That Saved the Business | #587 — Add To Cart: Australia’s eCommerce Show

In today's episode, Nathan sits down with Tara McKeon, Founder of Proud Poppy, to unpack what really happens when a fashion ecommerce brand scales to $20M. From near-miss moments that threatened the business, to the decisions that helped pull it back from the edge, Tara shares a refreshingly honest take on growth, leadership, and why community ended up being Proud Poppy’s most powerful advantage.

It’s a conversation that strips away the highlight reel and gets into the parts of ecommerce growth most founders quietly wrestle with.

Today, we're discussing:

What scaling to $20M really costs in stock, cashflow and operational pressure
Why community mattered more than paid media when things got tough
The risks of international expansion when timing doesn’t cooperate
How transparency with customers can strengthen trust instead of damaging it
Which “nice-to-have” ecommerce tools get cut first under pressure
What founders should think about before committing to stores, warehouses and long-term overheads

Get 15% off at Proud Poppy with code ATCPOD - ends 11:59pm, 31 Jan.

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