How to Raise Prices Without Losing Customers | #661

Raising prices is one of the biggest levers for profit, and the one we fight ourselves hardest on. Every ecommerce business is carrying costs it wasn't two years ago, and if you're not passing them on, your margin shrinks every day.

Here's the thing the archive keeps proving: the cost itself rarely upsets customers. Being surprised by it does. When the Australia Post fuel surcharge hit, Seed & Sprout's Rebecca Williams already had the scenarios written, and chose to be completely upfront about it.

In this playbook, we cover three things ecommerce operators need to know about raising prices without losing customers:

• Map your true cost to deliver an order, because a price rise gets argued from one line when the pressure's coming from six
• Decide whether the cost is permanent before you decide how to show it
• Treat price as something you run on a rhythm, not an event you survive once a year

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