Forever New Went Global on Shopify by Building as Little as Possible with Convert Digital | #679

Forever New has been dressing Australian women for 20 years and now trades in more than 25 countries. In this exclusive, CIO Robert Lupone and Convert Digital founder Andrew Waite unpack how they moved four markets off Magento and onto Shopify in nine months.

The standout moment: the guiding rule was to build as little as possible, and Forever New’s cancellation rates are now the lowest they’ve ever been.

In this episode:

• Protect the customer experience - why the brief wasn’t a feature list
• Native first - use Shopify out of the box, partner where needed, and only build what sets you apart
• Go global in stages - four markets rolled out a week apart, with Australia last

If you’re weighing up a move off an ageing platform, Convert Digital has led Shopify migrations for brands like Chemist Warehouse, Showpo and Lorna Jane. Talk to Convert Digital here.

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