You Can’t Out-Amazon Amazon Anymore: Inside Pattern’s 2026 Marketplace Report | #598

In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that shift really means for brands navigating Amazon, TikTok Shop and AI-driven discovery. From Amazon’s continued dominance to the uncomfortable truth that your brand might already be selling on marketplaces without your control, this conversation challenges the idea that everything should still funnel neatly back to your DTC site.

Today, we're discussing:

• Why over 90% of Aussies are now shopping via marketplaces
• The real reason Amazon keeps winning in Australia
• What “retail readiness” actually means for brands
• Why your product might already be on Amazon, without you controlling it
• How TikTok Shop could reshape ecommerce team structures
• The shift from single-channel ecommerce to fragmented commerce

Pattern's Consumer Marketplace Report 2026 now available here.

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