Why Elite Supps Chose Behavioural Science Before Bargains with Behamics | #608 — Add To Cart: Australia’s eCommerce Show

Brooke Eichhorn from Behamics joins Johan Nyberg, Chief Digital Officer at Elite Supps, to unpack how one of Australia’s fastest-growing supplement retailers is increasing conversion without leaning on discounts. With over 140 stores and rapid global expansion, Elite Supps isn’t short on traffic: the real challenge is helping customers make better decisions once they land on site.

In today’s exclusive episode, the conversation goes deeper than traditional CRO. It’s not about tweaking buttons or shaving seconds off checkout. It’s about understanding why customers hesitate, and using behavioural science, powered by AI, to respond in real time.

Today, we're discussing:

How Elite Supps increased conversion without relying on discounts
Why most ecommerce nudges lose effectiveness over time
The difference between static CRO tactics and dynamic personalisation
What “causal AI” means (and why it matters for ecommerce)
How to reduce hesitation instead of just chasing more traffic
Why first-time vs returning customers is too simplistic
Where the real revenue opportunities are hiding in your funnel

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