Category of One. How Craft Club Grew by Going Where No One Else Is | #674 — Add To Cart: Australia’s eCommerce Show

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Nakisah Williams’ first embroidery attempt was so bad she hid it in a drawer. Years later, it became the reason every Craft Club kit is built to be fail-proof.

Nakisah launched Craft Club in 2021 with six cross-stitch designs. It now sells kits across a long list of crafts, ships worldwide and has its own community app with more than 8,000 members.

In this episode:

Category of one - why Craft Club grows fastest in crafts nobody else is selling
Testing without the risk - preorders and a Shenzhen warehouse that turns stock back into cash in weeks
Owning the community - why Craft Club built its own app instead of relying on Facebook

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