Why the US Isn't Always Your Best First Market with Stephanie Rogers | TransPerfect | #613 — Add To Cart: Australia’s eCommerce Show

Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding internationally without wasting time, money, or momentum.

In today’s episode, we’re breaking down the difference between translation and true localisation, why “land and expand” beats going all-in too early, and how Australian brands can punch above their weight globally.

Today, we're discussing:

Why localisation beats translation every time
The smartest way to choose your next international market
Why Japan, Korea, Germany, and France are underrated opportunities
The biggest mistakes brands make expanding into the US
How to test markets without burning cash
The role of AI vs human expertise in localisation
Why internal training is the most overlooked growth lever
How brands can scale globally without building full local teams

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