Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600

Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiotherapist and Pilates instructor, Chloe didn’t come from fashion. She came from frustration. During COVID, stuck between countries and wardrobes, she went searching for bras and underwear that were cool, inclusive, well-fitting and affordable. They didn’t exist.

What she saw wasn’t just a gap in the market. It was a gaping hole.

Today, we're discussing:

• Building a 100-body online fit guide to improve conversion and representation
• Leveraging controversy, including breastfeeding billboards, to drive sales
• Managing censorship across Meta and TikTok while scaling paid acquisition
• Balancing affordability with profitability amid inflation pressures
• Forecasting and inventory planning across 75+ size SKUs
• Expanding into David Jones without compromising brand identity
• Why body positivity means meeting customers wherever they are

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