Nomad Lures founder and legendary fisherman Damon Olsen goes deep.

From one of the most successful remote offshore operations in Australia to dominating the global lure market, Damon Olsen has a story.

And now, that story has begun to separate itself in the Gulf Coast soft plastics world. Olsen joined the Bite Me podcast to discuss the remarkable history of his fishing journey, lure design, the meticulous detail that separates some lures from others and his scented soft plastic baits.