Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators
Philip VanDusen
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Philip VanDusen
▶ WebplayerFor designers, creatives, entrepreneurs, and content creators who want to level up their careers and creative businesses. Hosted by Philip VanDusen, Branding Consultant, this show explores personal branding, content creation, freelancing, and creative career growth. Philip and his guests deliver practical coaching, strategies, and inspiration to help you market your work, attract new clients, grow your influence, and build long-term success. Covering personal branding, content creation, freelancing, digital marketing, and creative entrepreneurship, every episode is designed to support your growth as a creative professional in the Creative Economy.
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Sep 29, 2026 · 13:43
The Hard Truth About Becoming a Creative Director Most creatives think the creative director title is the ultimate creative job. It's usually the opposite. The higher you climb…
Sep 22, 2026 · 14:50
Building a Personal Brand Won't Fix Everything There's a dangerous idea floating around right now: that you can just "build a personal brand" and skip the hard part of actually…
Sep 15, 2026 · 10:11
7 Skills Designers Need in the Age of AI AI can generate a hundred logo concepts in thirty seconds. It still can't tell you which one is right for the brand, the market, or the…
Jun 23, 2026 · 42:05
What does it take to stay creative through decades of career pivots, industry disruption, and personal reinvention? In this episode of the Brand Design Masters Podcast, Philip…
May 11, 2026 · 1:01:41
AI is in the midst of changing the landscape of business, careers and humanity as a whole. And if you're like most creative professionals or business owners, you're probably…
Apr 20, 2026 · 13:48
ReDesigning Your Creative Career After 50 with Philip VanDusen If you’re a creative professional over 50, redesigning your creative career after 50 isn’t about starting over,…
Apr 13, 2026 · 13:02
Most Small Businesses Are Using AI Wrong - Here’s How to Fix It with Philip VanDusen Most small businesses are using AI wrong, and in this episode I break down exactly how to fix…
Apr 6, 2026 · 25:12
How to Stop Wasting Time - 7 Time Management Hacks That Actually Work with Philip VanDusen Many creative professionals feel constantly busy but still end the day wondering if…
Mar 30, 2026 · 53:15
Navigating Career Transitions and Inflection Points Careers rarely unfold in straight lines. In this episode, I’m sharing a conversation I originally recorded with strategist and…
Mar 23, 2026 · 10:26
How To Stay Relevant as a Creative Professional In this episode, I break down how you can stay relevant as a creative pro in a fast-changing industry where ageism, AI, and…
Mar 16, 2026 · 10:43
How To Get Promoted When You Work Remotely If you want to get promoted when working remotely, this episode breaks down what actually drives career advancement when you’re not in…
Mar 10, 2026 · 14:14
10 Ways Small Business Can Use AI Now - and Why It Matters Brand Design Masters Podcast EP163 with Philip VanDusen Leveraging AI should be the top priority this year for small…
Mar 2, 2026 · 41:57
Episode Overview In this episode, Philip breaks down the complete process of design project planning step by step and explains why creative projects fail long before design even…
Feb 23, 2026 · 43:03
Links Mentioned: BONFIRE Mastermind group: https://philipvandusen.com/bonfire Personal Brand Wheel: https://philipvandusen.com/pbw Brand Positioning Statement Tool:…
Feb 17, 2026 · 36:31
EP 160: LinkedIn Just Got Much More Important Brand Design Masters Podcast with Philip VanDusen LinkedIn just became one of the most powerful platforms for personal branding,…
Feb 2, 2026 · 37:31
How to Get More Clients Without Working Harder with Philip VanDusen Brand Design Masters Podcast – EP 158 BONFIRE https://philipvandusen.com/bonfire TUBEBUDDY (affiliate link)…
Jan 26, 2026 · 1:02:17
Career transformation isn’t a one-time decision. It’s a process. BONFIRE : https://philipvandusen.com/bonfire PERSONAL BRAND WHEEL: https://philipvandusen.com/pbw In this…
Jun 11, 2025 · 11:37
Personal Branding Power Tips In this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal…
Mar 17, 2025 · 12:07
The Best LinkedIn Video Strategy for 2025 In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He…
Mar 3, 2025 · 11:52
10 Mistakes Small Businesses Will Make This Year If you’re a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I’m…
Feb 24, 2025 · 13:32
Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a…
Feb 17, 2025 · 12:06
How to Find a Job in the Creative Industry Landing a job in today’s creative industry isn’t easy—especially if you’re mid-to-late career. But it’s far from impossible. In this…
Feb 10, 2025 · 14:25
Networking Strategies for Designers and Entrepreneurs Episode 152 In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms.…
Feb 3, 2025 · 17:19
Best Content Marketing Strategy for 2025 Episode 151 A great content marketing strategy includes more than just producing and posting as much as possible. That’s why I’m breaking…
Jan 27, 2025 · 32:14
The Power of Brand Alignment with Brandon Coleman, Jr. In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades…
Jan 20, 2025 · 15:11
In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper…
Jan 13, 2025 · 38:49
Experience Transformative Growth with Joseph Bojang In this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in human behavior, marketing,…
Jan 6, 2025 · 42:26
In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking , who specializes in digital marketing ROI, Google Analytics, and…
Dec 30, 2024 · 42:13
In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to…
Dec 23, 2024 · 29:55
7 Ways to Future-Proof Your Career Episode sponsored by: Wix Studio https://wixstudio.com In this episode, Philip shares invaluable insights on how to future-proof your career…
Dec 16, 2024 · 37:39
Episode sponsored by: Wix Studio https://wixstudio.com In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International…
Dec 9, 2024 · 38:47
Loren Greiff: Navigating the Job Market Today Episode Sponsored by: Wix Studio https://wixstudio.com On this episode of the Brand Design Masters podcast, Philip welcomes career…
Dec 2, 2024 · 37:57
How to Find Freelance Clients Podcast sponsor: Wix Studio https://wixstudio.com This episode delves into effective methods for securing freelance clients. It explores two primary…
Nov 25, 2024 · 24:18
Email List Building: Strategies and Tips Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the Philip discusses the importance of building an email list and…
Nov 18, 2024 · 11:09
Top 10 Branding Trends for Small Businesses in 2024 Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the discussion centers on the top 10 branding trends that…
Nov 11, 2024 · 24:47
Episode Sponsored by: Wix Studio: https://wixstudio.com In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating…
Nov 4, 2024 · 41:33
In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They…
Oct 28, 2024 · 56:11
In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early. Maureen is a former journalist…
Oct 21, 2024 · 49:19
Career Pivot Strategies for Creative Pros If you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share proven career transition…
Oct 14, 2024 · 13:19
Episode Sponsored by: WIX STUDIO: https://wixstudio.com In this episode, I explore how to build confidence as a creative professional and why it’s crucial for success in the…
Oct 7, 2024 · 16:38
Mentioned: Wix Studio: https://wixstudio.com BONFIRE Mastermind Community https://philipvandusen.com/bonfire What are the top trends in social media marketing for 2024-2025 that…
Sep 30, 2024 · 12:38
Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire Let's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment,…
Sep 23, 2024 · 10:55
Mentioned in this episode: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building a meaningful and profitable network is…
Sep 16, 2024 · 10:35
Mentioned in this episode: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire AI is transforming the digital landscape, especially…
Sep 9, 2024 · 10:14
Every agency needs more clients! Running a successful branding, design, or creative agency isn’t easy. Beyond delivering top-notch work, continuously bringing in new clients is…
Sep 2, 2024 · 15:53
Let’s do a deep dive into the journey of becoming a Creative Director! In this episode, I’ll dispel common myths and provide a detailed roadmap on how to rise through the ranks…
Aug 5, 2024 · 44:53
Are you struggling with anxiety and fear around your career? Stressed and unmotivated? Or spinning and not sure how to focus in a really productive way? Our world is filled with…
Jun 5, 2024 · 11:48
7 Secrets to Branding Your Small Business - Philip VanDusen BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic…
Jan 22, 2024 · 48:17
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building and running a branding or design project is a complicated undertaking.…
Jan 15, 2024 · 31:02
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Why is your website not performing the way it should? It’s because you haven’t…
Nov 20, 2023 · 54:17
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into the essentials of mental fitness,…
Nov 13, 2023 · 46:04
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Join me for this podcast that will be a game-changer for mid-career graphic…
Nov 6, 2023 · 57:53
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Are you a graphic designer looking for some career insurance? Join me for a…
Oct 23, 2023 · 51:10
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Whether you're a seasoned creative pro or just starting your entrepreneurial…
Oct 9, 2023 · 1:05:52
Launching this Month: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Age discrimination and ageism are pervasive in the…
Oct 2, 2023 · 54:34
In my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, community, accelerated learning,…
Sep 25, 2023 · 1:03:35
Everyone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podcast to learn a step-by-step…
Sep 18, 2023 · 48:20
Are you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intelligent, but sometimes, things…
Sep 11, 2023 · 50:39
You won’t want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to get more clients and build your…
Sep 4, 2023 · 44:37
Join me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explore what it means to discover…
Aug 28, 2023 · 51:22
https://podcast.branddesignmasters.com/114 Philip VanDusen - Unleashing Your Potential Let’s discuss some of the barriers in your career and business you’re facing as a creative…
Aug 21, 2023 · 42:31
By definition, the scope and bandwidth of a freelance designer, creative professional, or solopreneur limits their capacity to increase their income. Your company can reach new…
Aug 14, 2023 · 44:31
I'll be sharing some freelancer secrets throughout this podcast that you will undoubtedly find interesting. Contrary to what you may have seen on social media, a freelancer's…
Aug 7, 2023 · 36:35
The question "How do I get more clients?" is the one I get asked ten times more frequently than any other. You have heard the typical responses: Content marketing, email funnels,…
Jul 31, 2023 · 13:57
A branding or design project requires complex planning and management. In this episode, I break down the precise procedures that go into organizing and managing a successful…
Jul 24, 2023 · 14:50
Understanding and utilizing current graphic design trends is a terrific strategy to ensure your success as a creative entrepreneurand to stay culturally and creatively…
Jul 17, 2023 · 14:30
You probably wonder, "How do I cut through the noise so that they pick me? " given all the marketing pitches your target consumer will encounter in 2023, including emails, direct…
Jul 10, 2023 · 14:49
Great creative leaders don’t just tell designers what to do. Their responsibilities go far beyond that. Part coach, referee, therapist, peacemaker, and storyteller, CD’s are like…
Jul 3, 2023 · 8:05
Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or service and…
Jun 26, 2023 · 8:15
Building a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creating bullet-proof brands, I'm…
Jun 19, 2023 · 8:47
Are you ready for the future of work? By 2027, over half of the population in the US will be freelancers or independent contractors. This shift has been happening for a while and…
Jun 12, 2023 · 8:10
Are you one of the many freelancers or independent contractors looking for a new work environment? As someone who recently jumped from a home office to a co-working space, I'd…
Jun 5, 2023 · 7:37
As designers and entrepreneurs, we all know how important it is to land new clients and keep our business afloat. But sometimes, pitching and winning new clients can seem…
May 29, 2023 · 8:14
Do you want to feel more satisfied with your stagnant blog, email, or video subscriber list? It can feel daunting to start from square one and try to grow your audience, but I'm…
May 22, 2023 · 50:54
Welcome to the special 100th edition of the Brand Design Masters Podcast! We have to celebrate our wins, and reaching the 100th episode of a podcast is a huge win. It’s been a…
May 15, 2023 · 6:09
Taking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about and great at encourages them…
May 8, 2023 · 7:31
Knowing and leveraging your competitive advantage to your business's advantage is necessary for a successful venture. Understanding and applying the right strategies tailored for…
May 1, 2023 · 5:55
Power shouldn't be feared; instead, it should be embraced. Leveraging the power of personal branding is the key to a successful future and unlimited potential. Personal branding…
Apr 24, 2023 · 7:10
If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next level.…
Apr 17, 2023 · 6:43
If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name or pick a…
Apr 10, 2023 · 7:30
Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand Pyramid…
Apr 3, 2023 · 11:59
Communication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's more than just a visual…
Mar 27, 2023 · 10:04
Design Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real customer problems. It encourages…
Mar 20, 2023 · 5:09
When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality content is the…
Mar 13, 2023 · 11:19
All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this podcast, I survey some of the world's most iconic…
Mar 6, 2023 · 8:46
Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with demanding…
Feb 27, 2023 · 13:26
The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve and…
Feb 20, 2023 · 19:31
There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand or company…
Feb 13, 2023 · 13:42
Time management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepreneur. We are exposed to…
Feb 6, 2023 · 10:16
How To Hire a Copywriter for Your Business Maybe you’re a company that needs to get some copy writing done for your website, blog, social media, scripts for videos or…
Jan 30, 2023 · 10:53
What’s the best way to succeed in business? The answer is simple: establish brand loyalty with your customers, making sure they come back to buy from you again and again. The big…
Jan 23, 2023 · 9:21
Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your customers. Used correctly…
Jan 16, 2023 · 8:13
Determining return on investment, the ROI of design is difficult, but not impossible. It has now been proven that high quality website design does more to insure that visitors…
Jan 9, 2023 · 39:21
In this episode, Philip explains how to build an audience from scratch. He talks about the importance of knowing why you would want an audience and what value you have to offer…
Jan 2, 2023 · 24:02
How does what you do on social media contribute to achieving your business goals? What are the metrics of success? What is the ROI for your social media marketing efforts? In…
Dec 19, 2022 · 34:57
In this episode I address a topic many creative professionals and entrepreneurs struggle with from time to time: Imposter Syndrome. Feeling like a fraud, a failure or that you…
Dec 12, 2022 · 42:27
Video has taken over marketing in a big way in the last couple years. Are you using video to build and promote your brand and business? Are you leveraging video marketing…
Dec 5, 2022 · 32:16
The business world is a crowded place and it’s easy to get lost in the shuffle. It’s not enough to be really great at one thing anymore. The current professional environment…
Nov 28, 2022 · 58:49
Time management and productivity are critically important to the professional success of any creative or entrepreneur. In today's business environment, we are exposed to…
Nov 21, 2022 · 52:11
In this episode of the Brand Design Masters Podcast, I share ideas about how you too can build fundamental frameworks that will help you authentically feel you have everything…
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