Hot Takes with Michelle Warren of The Collaborative Network

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Sid spins the Hot Takes Wheel with Michelle Warren of The Collaborative Network and Catalyst Consulting. They unpack the questions that keep the contract furniture world debating what works. Michelle and Sid get specific about direct sales, hybrid office design, dealer value, and how to make trade shows pay off. 

Learn their thoughts on:
• when manufacturers should sell direct versus when dealers should lead
• why public sector and federal purchasing changes what “direct” means
• how the open office shifts toward choice, focus, and collaboration
• where dealers act like strategic partners and where execution takes over
• what makes trade shows worth the money: targeting, tactics, follow-up, and ROI tracking

Connect with Michelle:

The Collaborative Network - https://thecollaborative.network/
Catalyst Consulting Group - https://strategic-catalyst.com/
LinkedIn - https://www.linkedin.com/in/michelle-lynn-warren/
Email - michelle@strategic-catalyst.com

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

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The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/