What Happens When Product Designers Think Like Farmers? with Fernando Ramirez & Justin Beitzel

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Sid talks with Justin Beitzel and Fernando Ramirez about building OkaTerra by starting with farmers, waste streams, and regenerative materials rather than a product spec sheet. The main thread running through the whole conversation is simple: transparency, community impact, and planet health can create better furniture and a better story customers remember. 

Resources:

The Trend Report Ep.193 - What is Real Sustainability? With John Strassner - https://www.sidmeadows.com/episode193

Connect with Justin and Fernando:

Common Object Studio - https://www.commonobjectstudio.com/
OKATERRA - https://okaterra.com/
Justin’s LinkedIn - https://www.linkedin.com/in/justinbeitzel/?skipRedirect=true
Fernando’s LinkedIn - https://www.linkedin.com/in/fernando-ramirez-b00b35aa/
Instagram - https://www.instagram.com/commonobjectstudio

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

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The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/